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WWIN announces new additions to the team and a move to The Expo at World Market Center Las Vegas

Event Industry News

Women’s Wear in Nevada (WWIN), the leading fashion event for order writing, is thrilled to welcome two dynamic industry insiders to its team as it embarks on a new chapter in a new venue. In groundbreaking news for the industry, WWIN and the Las Vegas Apparel jointly declared their co-location at The Expo at World […]

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TeamTogs: Service driven branding & merchandise with strong origins in global events

Event Industry News

In this episode of the Event Industry News Podcast, host James Dixon is joined by Karen Saragoussi, Founder and Director of TeamTogs. Celebrating their 20th year in November 2023, TeamTogs was founded with the aim of creating merch and apparel specifically for events and brand activations.

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Branded merchandise founder celebrates hitting 20!

Event Industry News

As 2023, draws to a close, TeamTogs, the branded apparel, uniforms and merchandise specialist and uniform partner for Event Sustainability Live is celebrating its 20th anniversary.

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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

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Audio-centric Activations: Five Strategies Worth a Listen

Event Marketer

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Featured photo credit: SXM Media.

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Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars

Event Marketer

says Rachel Prowler, senior manager-marketing at PepsiCo Beverages North America Division. Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer.

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In the Wake of E3, Trade Show Experts Weigh in on Four Critical Shifts

Event Marketer

. “It’s about apparel, it’s about music, it’s about collaborations and it’s about being entertained. The key is knowing what audience you’re targeting because, historically, gaming companies have not attended music festivals; it’s been more apparel or beverage brands.