Event Marketer

FEBRUARY 21, 2024

But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple.

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2024 Fashion Food and Beverage Apparel 73

Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

Food and Beverage 93

Food and Beverage Apparel Sports Sponsorships 93

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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Marketing Fashion Education Apparel 112

Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY.

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Apparel 2024 Insurance Retail 89

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Agency: G7 Entertainment Marketing) 3.

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Sponsorships Apparel Entertainment Transportation 110

Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. Grand Prix in Austin appeared first on Event Marketer.

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Sports Apparel Automotive Retail 90

Event Marketer

JUNE 28, 2021

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Agency: MKG, New York City. Agency: LOUDER Experiences, Dallas.

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Apparel Retail Sponsorships 2021 115

Event Marketer

JANUARY 18, 2022

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Go Under the Dome. Activate a Snow Stunt.

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Apparel Education Transportation 2017 133

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

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Marketing 2014 Fashion Social Media 62

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. MERCEDES-BENZ.

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2021 Food and Beverage Sports Hotels 129

Event Marketer

APRIL 11, 2024

With a shooting lane being CCM Hockey’s longtime go-to activation style at events around the U.S. What started as a marketing stunt in Toronto two years ago has grown into a community-focused, multiday experience that came to the U.S. and Canada, the brand decided to think outside the rink and create something completely unique.

Retail 79

Retail Apparel Social Media Marketing 79

Planning Pod

APRIL 12, 2020

Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. The same can be said for event planning. Event Income.

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Food and Beverage Social Media Insurance Entertainment 206

Planning Pod

AUGUST 16, 2022

You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.

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Food and Beverage Insurance Apparel Trade Shows 103

Event Marketer

DECEMBER 17, 2022

Passed hors d’oeuvres and drinks; a dj; lounge areas; an apparel display from swanky resortwear brand Devon Windsor; a playful “Top Tracked Marketplace” booth offering info and swag; and a genuinely beautiful view were all part of the mix. Then it was on through an LED tunnel of sorts and out onto the expansive rooftop.

Apparel 93

Apparel Transportation Sponsorships Events 93

Planning Pod

AUGUST 16, 2022

You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.

Food and Beverage 78

Food and Beverage Insurance Apparel Trade Shows 78

Bizzabo

OCTOBER 12, 2018

Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners. Looking for the best event tools but tired of sifting through seemingly endless options? Event Manager Blog. Source: Endless Events.

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Social Media Trade Shows Event Marketing B2B 59

Event Marketer

MAY 9, 2022

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. Cardmembers who couldn’t make it to the event could visit a microsite to purchase the merch.

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2022 Food and Beverage Apparel Fashion 125

Event Marketer

FEBRUARY 13, 2024

An animated Chester Cheetah performed the marriage and friendship ceremonies, by the power vested in himself, pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as “partners in mischief in puffy times or in crunchy” sealed with a high five.

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Food and Beverage Sports Hotels Apparel 109