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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. The biggest draw at Lacoste’s activation was an apparel customization station.

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How American Weed Co.’s Presenting Sponsorship Made History at Cali Vibes

Event Marketer

The front of its footprint mimicked a traditional store where attendees could purchase apparel and accessories, read about the company’s mission, check out “dummy” bags of its cannabis products, and learn more about them. s sponsorship kept the good vibes going beyond the festival, too. Regulations prevented American Weed Co.

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. To boot, the brand was surprised and delighted to discover that local media had taken an interest in the thematic space, and ultimately used it as a backdrop to film several news segments about the event at large.

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Ideas from Fashion Trade Shows: Five Exhibit Style Touches

Event Marketer

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

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Tito’s Handmade Vodka Scores with a New PGA Tour Lounge and Boat Activation

Event Marketer

More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Exclusive to the brand’s event in Austin, a Tito’s Bogey Boat floating activation lured passersby who did not have access to the tournament. Covid was the spark that led to this PGA sponsorship,” says Berry.

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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

DoorDash upped the ante for its DashPass subscribers, who were handed a key that unlocked surprise giveaways, like candy and exclusive apparel. Photo credit: Talyn Behzad Featured photo: Courtesy of Sundance Institute The post Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains appeared first on Event Marketer.

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