Experiential at NYFW 2024: Candy Shoppes, Skin Sanctuaries and Holographic Bears
Event Marketer
FEBRUARY 21, 2024
But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple. Well played. Now that’s sweet.
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