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Experiential at NYFW 2024: Candy Shoppes, Skin Sanctuaries and Holographic Bears

Event Marketer

But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple. Well played. Now that’s sweet.

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Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

On the 14th green, the Mastercard Palmer Patio treated cardholders to air conditioning, a variety of seating options, a bar, and complimentary food and non-alcoholic beverages. A Ketel One Botanicals pop-up by the 10th hole offered fruity beverages for purchase.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. MERCEDES-BENZ.

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9 Proven Steps for Planning Successful Events

Planning Pod

Event Income. Advertising – print and online Donations Exhibitors – booths, tables Registrations and ticketing Sponsorships. And remember to always keep your budget updated so you and your event planning team are always using current data.

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How to Create an Online Event Registration Form: The Ultimate Guide

Planning Pod

You can dramatically increase the amount of money you raise at your next gala or fundraising event by providing an easy way for event attendees to RSVP and purchase tickets online. Another way to maximize revenue is to include add-on options, such as t-shirts and other swag items, sponsorship packages, or additional monetary donations.

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Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling

Event Marketer

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. Cardmembers who couldn’t make it to the event could visit a microsite to purchase the merch.

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The event planners’ ultimate guide on how to create an online event registration form

Planning Pod

You can dramatically increase the amount of money you raise at your next gala or fundraising event by providing an easy way for event attendees to RSVP and purchase tickets online. Another way to maximize revenue is to include add-on options, such as t-shirts and other swag items, sponsorship packages, or additional monetary donations.