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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. In addition to the courts, the brand provided an open-air lounge offering food and drinks.

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Beedie Rock ‘N’ The Park

Canadian Special Events

Inspired by music festival culture, this one-day event safely welcomed over 2400 attendees to Malkin Bowl in the heart of Vancouver’s beautiful Stanley Park. Food Trucks were on site serving up some of Vancouver’s best eats & the festival bars were curated with Vancouver’s trendiest craft beers & BC’s best wines.

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Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling

Event Marketer

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. Cardmembers who couldn’t make it to the event could visit a microsite to purchase the merch.

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A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way

Event Marketer

For the holiday season, the playful fast food chain was at it again, this time offering a mouthwatering getaway for eight to the Kentucky Fried Chicken Firelog Cabin located in—you guessed it—Kentucky. The post A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way appeared first on Event Marketer.

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Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

Event Marketer

An animated Chester Cheetah performed the marriage and friendship ceremonies, by the power vested in himself, pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as “partners in mischief in puffy times or in crunchy” sealed with a high five.

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9 Proven Steps for Planning Successful Events

Planning Pod

Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. The same can be said for event planning.

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How to Create an Online Event Registration Form: The Ultimate Guide

Planning Pod

You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.