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Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’

Event Marketer

Visible launched its brand in 2018 by making good on a billboard typo that promised consumers unlimited m a ssages rather than messages. Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Check out all of the 2021 Ex Award-winning campaigns here.

2021 105
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Buenos Aires Delivers a Fresh Pitch to Revive Its Once-Dominant Meetings Market

EventMB

Buenos Aires is gearing up to reclaim its position as a top destination for meetings, incentives, conferences, and exhibitions – the MICE market – in South America. After a 14 percent currency devaluation in 2021, it has never been cheaper for international visitors to visit Argentina.

Marketing 124
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The time is now: Why there is no better time than now to go on sale for 2021

Event Industry News

Thanks to pent-up demand, decreased competition and the roll-out of coronavirus vaccines, Festicket and Event Genius Marketing Director Luis Sousa explains why there is no better time than now to go on sale for 2021. Click here if you’d like to get in touch with Event Genius about getting your 2021 festivals or events on sale.

2021 104
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SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground

Event Marketer

Previously held in 2018 and 2019 as a live and ticketed event , the digital edition of SEPHORiA served as Sephora’s biggest virtual event of the year, and was designed to be enjoyed by anyone, from anywhere (Eventique, New York City, handled). “As There were also video testimonials in which attendees shared what “belonging” means to them.

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11 Secrets for Successful Association Sponsorships in 2022

Eventmobi

Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market? Researcher David Allison talks about the importance of using values rather than demographics to make decisions about everything from marketing to benefits. Event Industry (2019) and SURGE Innovation Pioneer (2018).

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Buenos Aires Delivers a Fresh Pitch to Revive Its Once-Dominant Meetings Market

EventMB

Buenos Aires is gearing up to reclaim its position as a top destination for meetings, incentives, conferences, and exhibitions – the MICE market – in South America. After a 14 percent currency devaluation in 2021, it has never been cheaper for international visitors to visit Argentina.

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Cheltenham launches new initiative to capitalise on £8billion business tourism market

Event Industry News

Cheltenham has today launched a new initiative to support the recovery and growth of the town’s vital and highly valuable business tourism market. Business tourism contributed more than £8billion to the UK economy in 2018. Market Malmaison exterior. Sudley Castle.

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