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Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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11 Secrets for Successful Association Sponsorships in 2022

Eventmobi

Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market? Researcher David Allison talks about the importance of using values rather than demographics to make decisions about everything from marketing to benefits. Event Industry (2019) and SURGE Innovation Pioneer (2018).

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IMEX America 2018 Continues to Break New Ground

Smart Meetings

Paul Van Deventer, president and CEO of MPI, announced locations for upcoming World Education Congress events: Toronto, Ontario, in Canada in 2019; Gaylord Texan Resort & Convention Center in Grapevine, Texas, in 2020; the brand-new Caesars FORUM in Las Vegas in 2021; and San Francisco in 2022. 9–11, 2021. 10–12, 2019. 15–17, 2020.

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New ownership for Venues of Excellence as hospitality industry reopens for business

Prestige Events Magazine

Being appointed Executive Director to the consortium in 2018, Jennings has worked with a dedicated team of professionals to deliver sales, marketing, social media, training and membership services to Venues of Excellence, also managing the Venue Find Team who work with clients to place business within member venues and UK venues.

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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta. What has been your approach?

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New ownership for Venues of Excellence as hospitality industry reopens for business

Event Industry News

Being appointed Executive Director to the consortium in 2018, Jennings has worked with a dedicated team of professionals to deliver sales, marketing, social media, training and membership services to Venues of Excellence, also managing the Venue Find Team who work with clients to place business within member venues and UK venues.

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10 events that have pivoted to virtual

Gallus Events

I’ve picked a variety of events and from a few different markets. Social Media Week. The Drum launched the festival because it was unable to run its physical events at SXSW and Marketing Week. An anti-conference is how they are marketing it. This two day physical event has been live-streamed since 2018.