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11 Secrets for Successful Association Sponsorships in 2022

Eventmobi

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

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Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’

Event Marketer

Visible launched its brand in 2018 by making good on a billboard typo that promised consumers unlimited m a ssages rather than messages. Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Check out all of the 2021 Ex Award-winning campaigns here.

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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Smart Moves in Washington, DC, Baton Rouge and More

Smart Meetings

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. She was the first hire at the Omni Hotel at Battery Atlanta and was on the property’s opening team in 2018.

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10 events that have pivoted to virtual

Gallus Events

I’ve picked a variety of events and from a few different markets. Back at the start of March (which seems like a lifetime ago) with the travel ban to the US in place, Social Media Week highlighted that attendees could pass on their entry to someone not affected by the ban or shift to other events in 2021. Is this a pivot?

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Check out The Best Mobile Conference and Event Apps for Your Hybrid and In-Person Events in 2021. 5) Build Credibility With Sponsorships. The Best Virtual Conferences and Events of 2021. Image by CNET. Description.

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Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity

Event Marketer

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. SXSW 2018: Brand Experiences From Austin’s Flagship Event. ALLY FINANCIAL. FOUNDERS HOUSE. VOLKSWAGEN.

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