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SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground

Event Marketer

Previously held in 2018 and 2019 as a live and ticketed event , the digital edition of SEPHORiA served as Sephora’s biggest virtual event of the year, and was designed to be enjoyed by anyone, from anywhere (Eventique, New York City, handled). “As Well played, Sephora—attendee attrition at virtual events is very real. “In

2021 124
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Game Changer: Paris 2024 Olympics Takes Bold Strides Toward Sustainability

PCMA Convene

Paris 2024 may also achieve the Games’ highest level of sustainability yet by becoming the first to halve its carbon emissions compared to the average of London 2012 and Rio 2016. Sustainability is a key pillar of that roadmap. From Day One, [Paris 2024] was conceived with sustainability in mind.” million tons of CO2.

2024 52
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Smart Moves in Washington, DC, Baton Rouge and More

Smart Meetings

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. Shelby Luzzi Shelby Luzzi Luzzi is the first senior manager, sustainability, of Destination DC (DDC).

Hotels 93
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Considerations when making hospitality innovations fit for purpose

Prestige Events Magazine

Changing the culture throughout the hotel has been a key priority and we have spent a great deal of time over the years working on the business’s values, brand and strategy; building on our passionate people, excellent service, innovation and sustainability. This was particularly challenging; both markets are unique and equally important.

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West Midlands Growth Company appoints 2 new chairs following successful year

Event Industry News

With major events such as Coventry UK City of Culture 2021 and 2022 Birmingham Commonwealth Games on the horizon, joining forces with the industry will enable us to maximise the economic opportunities these milestones will bring. Fiona Allan.

Tourism 84
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‘Eurovision carbon footprint equivalent to that of one glass of wine per viewer – worth it?’

Prestige Events Magazine

But whilst thousands of Eurovision fans prepare to flood the streets of Liverpool and millions of people prepare to host Eurovision viewing parties in their own homes, sustainability experts have been busy calculating the carbon footprint of the large-scale event. Furthermore, more than 8.8

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Green Meeting Resource Guide

SmartMeetings

This is your guide to all things green meetings, from sustainability efforts to tips on making your meetings more eco-friendly. New Collaborative Course Offers Tips for Easy Sustainable Travel. In partnership with WeTravel, this course by Tourism Cares discusses how to offset carbon emissions, find sustainable suppliers and more.