SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground
Event Marketer
NOVEMBER 8, 2021
Previously held in 2018 and 2019 as a live and ticketed event , the digital edition of SEPHORiA served as Sephora’s biggest virtual event of the year, and was designed to be enjoyed by anyone, from anywhere (Eventique, New York City, handled). “As Well played, Sephora—attendee attrition at virtual events is very real. “In
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