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Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations

Event Marketer

The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold Coca-Cola.” Refreshing.

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Healthcare Events: Ideas for Every Size and Type

Attendease

Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Then, find the right venue for your audience size, event format, and budget. Early and enthusiastic marketing gets attendees excited to register right away. What are your measurable goals?

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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer

s Presenting Sponsorship Made History at Cali Vibes Steal the Show with 27 of the Summer’s Best Festival Activation Ideas 818 TEQUILA’S FULL-SERVICE SALOON The popular 818 Tequila Outpost from last year’s fest returned to the desert this year as an exclusive, one-day pop-up offering food, music and cocktails. Here’s a quick rundown.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Yes, the US Open is about tennis, but what’s that cross-section with entertainment and fashion and culinary and all the different pieces that people like to have as an experience these days?” Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on Event Marketer.

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FX Promotes Black-owned Businesses and Season Five of ‘Snowfall’ with a Pop-up Marketplace

Event Marketer

Inside, they were invited to interact with local business owners and shop fashion, décor, jewelry and plants, then refuel with grab-and-go snacks and beverages from Hank’s Mini Market, Harun and Crenshaw Juice Co. More Events for Entrepreneurs: Revolt TV’s Annual Summit Returns to in-Person with a Hyper-local Program.

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How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive

Event Marketer

One corner of the space features mosaic mirrors on all sides that allow guests to see the different angles of the Genesis electrified GV60 in an artful, analog fashion. They help brands “live” in a market and a neighborhood, and carry out strategic partnerships or curated events and programming to increase engagement.

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Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling

Event Marketer

The brand invited influencers and celebrity partners to the desert to capture content from the space, with a focus on creators in the beauty and fashion, lifestyle, and reality TV sectors. Remezcla, a media company focused on Latin culture, produced two free events at the Palm Springs Air Museum that ultimately played host to 1,500 attendees.

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