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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

The sponsorship includes in-person activations like the VIP Game Day Experience, which gives fans the chance to watch their favorite NWSL team at a regular-season match from the best seats in the house and includes a prepaid Mastercard for food, beverages and swag.

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The Ultimate Event Planning Checklist: 7 Phases to Create a Winning Event

Eventtia

Detail out the promotional activities leading up to the event. Build the sequence of the event. If unveiling a new clothing line, start with a fashion show, followed by a Q & A and then open-floor shopping. Project how you aim to monetize the event. Will it be through direct sales, partnerships, or VIP access fees?

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Rethinking How You Work With Procurement

PCMA Convene

Every few years the question comes up as to whether or not [procurement] should be handling our contracts,” she said. “We We’re always asking, how do we make this happen in a fashion that works, and makes people successful in their goal at the end of the day?” Balsam said. Old-school procurement was, where’s the buck?

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9 Proven Steps for Planning Successful Events

Planning Pod

Successful events hinge on many things , but having a responsive, dedicated team is right at the top. Most events can be effectively executed by having one or a few primary event planners and then supporting staff that is either in-house or contracted out. Step 7 – Launch an event marketing campaign.

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Trade Show Booths: 100 Best Ideas for 2022

EventMB

Food is a crowd pleaser, particularly for long exhibitions and trade shows. You needn’t sell cookware or food to use a booth like this. Two things that always draw a crowd: food and activity. It also shows off an ideal “farm-fresh food.” Decorate with function and fashion using things you already own.

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Hotel event management software: How we helped Hotel Salem boost lead response time, get paid faster and save 62+ hours/ month

Planning Pod

Hotel sales, banquet and private event managers know what it’s like to work under pressure. Whether they’re responding to new prospects, following up with them for contract signatures or chasing down clients for payments or vital input for their event, there is rarely any free time in their schedule.

Hotels 148
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Event marketing explained: The complete guide on how to promote events

Planning Pod

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.