Event Marketer

MAY 9, 2022

The brand invited influencers and celebrity partners to the desert to capture content from the space, with a focus on creators in the beauty and fashion, lifestyle, and reality TV sectors. Remezcla, a media company focused on Latin culture, produced two free events at the Palm Springs Air Museum that ultimately played host to 1,500 attendees.

2022 122

2022 Food and Beverage Apparel Fashion 122

Event Marketer

DECEMBER 20, 2021

For the holiday season, the playful fast food chain was at it again, this time offering a mouthwatering getaway for eight to the Kentucky Fried Chicken Firelog Cabin located in—you guessed it—Kentucky. The post A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way appeared first on Event Marketer.

Airlines 131

Airlines Food and Beverage Apparel Wireless 131

Eventtia

OCTOBER 9, 2023

Strategize the marketing and execution. Detail out the promotional activities leading up to the event. Build the sequence of the event. If unveiling a new clothing line, start with a fashion show, followed by a Q & A and then open-floor shopping. Create your event’s visual identity. Organize your efforts.

Event Planning 88

Event Planning Retail Social Media Speakers 88

Event Marketer

MAY 1, 2023

Agency: Corso Marketing Group) ADIDAS X COACHELLA pic.twitter.com/yM6cKNkhd0 — ❀ BadBunnyTour ❀ (@tourbadbunny) April 11, 2023 AMERICAN EXPRESS Tailoring benefits to meet the needs of Gen Zers is at the top of American Express’s priority list, with Gen Z and millennials accounting for 60 percent of new cardmember applications in 2022.

2023 81

2023 Transportation Food and Beverage Marketing 81

EventMB

MAY 22, 2022

Food is a crowd pleaser, particularly for long exhibitions and trade shows. You needn’t sell cookware or food to use a booth like this. Two things that always draw a crowd: food and activity. One of the best ways to ensure that happens is to generate traffic and attract visitors to booths. These booths drive traffic very well.

Trade Shows 167

Trade Shows 2022 2017 2018 167

Planning Pod

APRIL 12, 2020

Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. The same can be said for event planning.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

PCMA Convene

JUNE 30, 2016

We’re always asking, how do we make this happen in a fashion that works, and makes people successful in their goal at the end of the day?” For Ciena Corporation, staying nimble is the guiding ethos for the collaboration between the procurement and global events departments. Balsam said. Old-school procurement was, where’s the buck?

Negotiating 66

Negotiating Contracts Fashion Food and Beverage 66

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

2023 121

2023 Food and Beverage Fashion Social Media 121

Planning Pod

MAY 3, 2017

NOTE: Even though this article is written for getting executives to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives. And what specifically do you say that will get C-level sign-off on your event idea?

Event Ideas 142

Event Ideas Food and Beverage Marketing Events 142

Plan Your Meetings

JUNE 29, 2016

In 1983, Jay Conrad Levinson was the first to coin the term “guerrilla marketing” in his ground-breaking book Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. Guerrilla marketing is unexpected, memorable and fun. The term was first applied to low-budget marketing initiatives.

Marketing 47

Marketing Food and Beverage Tech Sports 47

Event Marketer

SEPTEMBER 28, 2022

In the mornings, Jambassadors distributed hot coffee to sleepy fans waiting in line for various brand experiences, and in the afternoon, the team switched to cold beverages to provide relief from the heat. It’s worth the investment to get good people… And people with a history in improv are perfect for this [event].”.

Food and Beverage 92

Food and Beverage Entertainment Fashion 2022 92

Planning Pod

JANUARY 10, 2021

Banquet event orders and food-and-beverage management are also easier with Planning Pod, which prepopulates event orders with information already attached to your event, letting you quickly pull information into your BEO template (like pricing, menus, headcounts, room blocks, etc.)

Hotels 148

Hotels Event Management Management Contracts 148

Planning Pod

MAY 3, 2017

NOTE: Even though this article is written for getting executives or top management to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives, so feel free to adapt this list to pitching events in general.

Event Ideas 60

Event Ideas Food and Beverage Events Marketing 60

Event Marketer

FEBRUARY 21, 2024

Five stylish activation ideas from New York Fashion Week New York Fashion Week (NYFW) is a biannual affair that typically overflows with exclusive runway shows and afterparties. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple.

2024 70

2024 Fashion Food and Beverage Apparel 70

Stova

MARCH 20, 2023

This comprehensive list covers several key industries such as event management, marketing, and technology, and will allow you to find the perfect events for you to attend in 2023 based on goals, audience, and more! If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023.

2023 52

2023 Conference Healthcare B2B 52

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Event Marketer

DECEMBER 27, 2021

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. PREDICTION: Smaller, more targeted events and roadshows will continue to flourish as marketers cater to attendees’ varying levels of comfortability.

2021 104

2021 2022 Sports Retail 104

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Identifying the proper target market (i.e.,

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60