GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Marketo Events

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. Connecting your event data to your other systems allows you to leverage crucial information about your events immediately. And we at Splash aren’t the only ones who know it.

Marketing 167

Marketing Event Marketing Management Event Technology 167

Momencio

APRIL 4, 2023

The Importance of a Robust Event Lead Capture System Capturing leads at events is a critical aspect of any event marketer’s job. However, the question that arises is – are we doing it efficiently and effectively, and how important it is to have a Robust Event Lead Capture System?

Events 52

Events Management Marketing Event Marketing 52

Event Industry News

APRIL 11, 2022

In 2019, the events market was valued at $1.14 These interactions provide organizations with valuable engagement insights to improve future events and marketing campaigns. Organizations can use the data from that interest to automatically add the registrant to relevant marketing paths, which strengthens the customer experience.

Technology 104

Technology 2028 2015 Event Management 104

Event Farm

SEPTEMBER 20, 2017

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. As a marketer myself, I realize that the push to become data-driven is much easier said than done. This isn't the marketer's fault.

Event Marketing 236

Event Marketing Marketing Tech Technology 236

Attendease

NOVEMBER 14, 2023

With various digital marketing channels also playing a huge role in face-to-face, hybrid or virtual event promotion today, optimizing your event website for registrations and attendance is crucial. According to Bizzabo , many event organizers are spending an increased budget on marketing their events.

Social Media 195

Social Media Speakers Management Event Management 195

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

2020 139

2020 Marketing Social Media B2B 139

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. Promotion channels and venue.

Event Marketing 149

Event Marketing Marketing Tech Events 149

Eventsforce

FEBRUARY 18, 2020

Whether you’re looking for some fresh new ideas or want to go back to basics, have a look at our list of popular marketing activities that engage people and convince them to come to an event: 1) Create Exclusive Content . The content can take any form: such as blogs, podcasts or videos. Video is a great tool for marketing events.

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

Event Farm

MARCH 24, 2023

In our most recent virtual event, “Crafting the Event Experience – Part 7,” Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, and Gizzella Diaz, Marketing Manager at Event Farm, explored how event planners can approach their events with a marketing lens that turns great experiences into great results.

Social Media 183

Social Media Marketing Event Planning Events 183

Event Industry News

JANUARY 23, 2020

By Cory Schmidt, head of marketing, Canto. How are events and broader sales & marketing teams using DAM? One central and secure system provides consistent organisation, searchability and version control of all your digital assets. There’s one thing that unites everyone in the events industry: digital overload!

Management 115

Management Events Event Planning Marketing 115

Event Industry News

JANUARY 27, 2020

Badge scanning with zero engagement or relationship building defeats the point of face-to-face marketing. Some simple statistics you can track include: Satisfaction scores from feedback forms Market research surveys completed Webinar or free trial sign-ups Meetings booked Newsletter subscribers. Taking a measured approach.

Trade Shows 102

Trade Shows Social Media Technology Education 102

Event Industry News

FEBRUARY 12, 2019

The recent guest blog by David Kenny announcing the imminent demise of cashless wristbands at live events made compulsive reading. PlayPass has gained its rapid success in the festival sector by introducing a cashless system that can work fully offline, writing the live balance to the chip.

Banking 89

Banking Technology Marketing 2015 89

Event Industry News

DECEMBER 17, 2019

by Brecht Fourneau, senior director, EMEA & APAC Marketing, Aventri. These trends will pick up speed as new AI-driven technologies come to market in 2020. When planning teams opt in, AI can analyze how they use the event management system. You see, most event marketers record the number of attendees at their events.

2020 96

2020 Event Tech Tech Event Apps 96

Caterease

NOVEMBER 15, 2023

In this insightful blog post, we will provide various real-life examples that showcase effective methods to attract more online catering orders. Offer an Online Ordering System A user-friendly online ordering system gives customers an easy and convenient way to place an order.

Social Media 98

Social Media Corporate Events Marketing Events 98

Eventmobi

SEPTEMBER 8, 2023

So, to get the most value out of your event website, you need to treat it as a powerful marketing opportunity. Whether it’s a registration system, a networking platform, or a virtual event platform, seamless integration can enhance user experience and streamline event management. A ticketing system? An event calendar?

Social Media 195

Social Media Speakers B2B Tech 195

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. That’s why many companies also leverage this marketing channel to launch new products.

Trade Shows 52

Trade Shows Marketing Social Media B2B 52

Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Some have rigid systems that are out of touch with reality, while others collect too much data without knowing how to maximise it. The actual turnout?

Marketing 59

Marketing Social Media 2027 2023 59

Arlo Training & Events Software

MAY 2, 2021

We’ve canvassed the market for the top learning management systems for training providers, based on functionality and price. For Arlo customers, we’ve also taken into consideration what learning management systems have a native integration with the Arlo training management system or a Zapier integration.

Management 49

Management Consulting 2021 Education 49

Event Industry News

OCTOBER 30, 2018

By Matt Blain, D2i Systems. And it’s technology’s job to get the best from the data and highlight game-changing analytics/specifics across the departments in a business; marketing, ops, sales, management et al, and to connect those processes together for an accurate overview. So there’s a whole lot of noise to tap into.

Marketing 61

Marketing Management Events Event Technology 61

Event Industry News

FEBRUARY 6, 2019

Whilst some enlightened Marketing Managers do seek alternative exhibiting solutions, they unwittingly fall for one of the biggest tricks in the industry. So many of the modular exhibition solutions which claim to be an alternative to ‘build ‘n’ burn’ are in reality little more than glorified display systems.

Sustainability 74

Sustainability Transportation Marketing Management 74

Hubilo Blog

OCTOBER 1, 2018

So here we are with another monthly roundup blog, presenting you with the top 10 picks from the last month’s event industry news covering the major changes, events, blogs, and videos. The MICE blog — INFLUENCER MARKETING: THE BIGGEST MARKETING SHIFT OF THE DECADE. With the following article, you can find out how.

Tech 57

Tech Event Tech Social Media Transportation 57

Eventscase Blog

FEBRUARY 29, 2024

In addition, many implement rigorous verification systems for both sellers and tickets, significantly reducing the risk of fraud. Raychan for Unsplash Authenticity Verification Implementing verification systems that ensure the authenticity of tickets is crucial.

Trade Shows 100

Trade Shows Technology Financial Events 100

Event Industry News

FEBRUARY 11, 2019

Event Marketing, with examples. This ranges from the initial event marketing, which includes ticketing and registration tools, to an event app, which can be used for everything from organising the event details to facilitating attendee networking, and event management technology, which takes care of logistics, budgeting and scheduling. .

Event Tech 96

Event Tech Tech Event Apps Event Technology 96

EventBank Insights

APRIL 17, 2019

[link] On April 16th, EventBank and Pico Group co-organized a panel discussion on the topic of Data-Driven Marketing & Events so that we can dive deeper into the most hotly contested topic to date, data and how companies use it.The night kicked off with networking over wine and hors d'oeuvres and quickly settled in for the discussion.

Marketing 104

Marketing Retail Government Technology 104

Eventsforce

JANUARY 22, 2024

While it can be difficult to muster enthusiasm for anything right now, data management (yep, that’s right) is something that’s always worthy of your consideration and — as this blog sets out — a concept that’s never more relevant than at the very start of the year, when you have a full calendar of events to successfully execute.

Management 112

Management Marketing Technology Event Marketing 112

Event Industry News

MAY 3, 2019

However, the voice interface does not work well in crowded environments such as a meeting room or a tradeshow…(so) text-based systems are starting to emerge as an excellent chatbot alternative.” “VR/AR and Blockchain get all the press but I’m not seeing the rate of adoption with those as I am with influencer marketing.”

Event Technology 111

Event Technology Technology 2019 Consulting 111

All Seated

JUNE 28, 2021

Aleya Harris, CPCE and founder and owner of Flourish Marketing , said the last year has been full of ups and downs. We invited her to chat with us and shed light on the strategies behind future-proofing your event business with an effective marketing funnel and email marketing strategy. It all starts with a marketing funnel.”

Marketing 73

Marketing Banking Social Media Events 73

EventBank Insights

FEBRUARY 22, 2019

Event Email Marketing is the best way as we see it.You've got your own contacts likely, and you know them best. Event Email Marketing is not much different from regular email marketing, except there is a timeline involved with a Call-To-Action that needs to give snappy, instant results like providing tickets and so on.

Marketing 113

Marketing Social Media Speakers Negotiating 113

Event Industry News

JANUARY 21, 2019

As technology continues to evolve new systems are entering the market that enable organisers to sell not just tickets and food and drink, but also merchandise and additional up-sell products from travel to accommodation. And despite the high investment costs they remain very popular for corporate events.

Banking 86

Banking Technology 2019 Corporate Events 86

Event Farm

JANUARY 25, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? Lack of data. Calculating ROI the wrong way.

Event Marketing 100

Event Marketing Marketing B2B Events 100

Arlo Training & Events Software

JANUARY 28, 2021

With a training management system (TMS) at the center of your business, you have a wealth of information about your learners and a handful of great features at your fingertips that you can use to engage them. You’re probably familiar with lead nurturing as a marketing tool. Nurture your learners with email and SMS. Post-course.

Management 49

Management Technology Venues Marketing 49

SpotMe Blog

JULY 21, 2023

It also gives you a simple system to keep track of registrants, gather valuable first-party attendee insights and handle logistics. Some systems integrate directly with badge printers. In summary, event registration software gives you a simple, streamlined system to handle all parts of your event registration process in one place.

2023 130

2023 B2B Events Management 130

GEVME

MAY 29, 2018

Still, it’s important to understand that by reducing your workload with a strong online system for event management, you have the opportunity to make a corporate meeting even more brilliant. In this blog post, we want to tell you about solutions that work best with corporate challenges. Handling complex event marketing.

Corporate Events 217

Corporate Events Event Management Management Corporate Meetings 217

Marketo Events

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. Connecting your event data to your other systems allows you to leverage crucial information about your events immediately. And we at Splash aren’t the only ones who know it.

Marketing 66

Marketing Event Marketing Management Event Technology 66

Event Farm

MARCH 24, 2023

In our most recent virtual event, “Crafting the Event Experience – Part 7,” Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, and Gizzella Diaz, Marketing Manager at Event Farm, explored how event planners can approach their events with a marketing lens that turns great experiences into great results.

Social Media 100

Social Media Marketing Event Planning Events 100

Event Industry News

APRIL 24, 2019

By Glen Smith, Marketing Manager at WISE Worksafe. Choose a bold, simple design that aligns with the branding you use elsewhere in your marketing and advertising efforts. The best way to dress for comfort, especially for staff who may be constantly moving between indoor and outdoor locations, is to adopt a layering system.

Advertising 108

Advertising Sponsorships Events Marketing 108