Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Eventory

APRIL 14, 2021

Only by collecting this information does it make sense to measure and analyze events thus organize them, because that is the only way to estimate the business value for such an investment. How to use data from events to grow sales ? However, an online event is quite a complex project. Loop between an event and sales .

Marketing 78

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Event Farm

SEPTEMBER 20, 2017

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. As a marketer myself, I realize that the push to become data-driven is much easier said than done.

Event Marketing 100

Event Marketing Marketing Tech Events 100

Endless Events

APRIL 13, 2018

Creating event marketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell event marketing to management? And most importantly: how can I get my marketing to work without breaking my budget?

Event Marketing 101

Event Marketing Marketing Social Media Tech 101

Event Farm

JANUARY 25, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? A lack of event data means a lack of event metrics.

Event Marketing 100

Event Marketing Marketing B2B Events 100

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

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Event Marketing Marketing Banking B2B 67

Eventtia

MAY 25, 2023

Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? The hope is that some of them will register for your event and buy your tickets. then identify this event’s target audience.

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Event Marketing Marketing Social Media Events 62

Endless Events

OCTOBER 19, 2018

That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. Tips & tricks for event planners. Endless Events.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Marketo Events

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. When everyone across your organization has access to event data in real-time, collaboration and communication improve internally and externally.

Marketing 167

Marketing Event Marketing Management Event Technology 167

Cvent: Event Marketing

OCTOBER 18, 2018

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals. Event Attendance.

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Event Marketing Marketing Social Media Financial 41

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Momencio

APRIL 4, 2023

The Importance of a Robust Event Lead Capture System Capturing leads at events is a critical aspect of any event marketer’s job. However, the question that arises is – are we doing it efficiently and effectively, and how important it is to have a Robust Event Lead Capture System?

Events 52

Events Management Marketing Event Marketing 52

Event Industry News

APRIL 11, 2022

As in-person events have shifted to virtual due to safety protocols and stay-at-home orders, the events industry has witnessed massive changes over the last two years. Despite the significant impact of COVID-19 on the industry, the demand for events is still expected to increase. In 2019, the events market was valued at $1.14

Technology 105

Technology 2028 2015 Event Management 105

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

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Event Marketing Marketing 2019 Social Media 55

Attendease

NOVEMBER 14, 2023

An optimized, functional and user-friendly event website acts as the centralized online hub for your event. With various digital marketing channels also playing a huge role in face-to-face, hybrid or virtual event promotion today, optimizing your event website for registrations and attendance is crucial.

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Hubilo Blog

AUGUST 2, 2018

Events today are a great tool to help people build their network, market and sell products and establish a unique identity for themselves in the marketing. With the growing importance of events, the industry has gotten more competitive with each passing day. . Conversica is a great example of easy to use AI system.

Event Marketing 65

Event Marketing Marketing Event Tech Technology 65

Eventsforce

JULY 29, 2019

This simple fact along with the explosion of the internet and social media has led to the rise of digital influencers – and consequently, influencer marketing. But what exactly do influencers do and why should event organisers consider using them around their events? When it comes to marketing, trust is essential.

Marketing 91

Marketing Event Marketing Social Media Speakers 91

Eventmobi

SEPTEMBER 8, 2023

But here’s the thing: The best event websites are more than just informational resources! So, to get the most value out of your event website, you need to treat it as a powerful marketing opportunity. Connect Your Website to Your Event Tech Integrate your event tech stack into your website. An event calendar?

Social Media 195

Social Media Speakers B2B Tech 195

Bizzabo

OCTOBER 25, 2018

Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel? Source: Oracle.

Event Marketing 56

Event Marketing Marketing Trade Shows Conference 56

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. Consider its ambient sound systems, which keep audio levels consistent no matter where guests are standing. The takeaway for event marketers? The bottom line?

Event Marketing 59

Event Marketing Marketing Entertainment Social Media 59

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

2020 139

2020 Marketing Social Media B2B 139

Event Industry News

FEBRUARY 12, 2019

The recent guest blog by David Kenny announcing the imminent demise of cashless wristbands at live events made compulsive reading. The last event I’m aware of that turned to a cloud—based payment technology was Download in 2015, which proved that festivals and clouds are not in the least compatible.

Banking 89

Banking Technology Marketing 2015 89

Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers.

Event Marketing 45

Event Marketing Marketing 2007 Speakers 45

GEVME

APRIL 16, 2019

After you plan events, you also need to promote them. That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.

Event Marketing 31

Event Marketing Marketing Social Media Events 31

Social Tables

APRIL 16, 2019

Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? After all, being an events professional requires as much continued education as any other gig out there. We know we couldn’t have!

Event Management 120

Event Management Marketing Management 2028 120

Event Industry News

DECEMBER 17, 2019

by Brecht Fourneau, senior director, EMEA & APAC Marketing, Aventri. Event technology is a fast-changing landscape. Trend #1: Rise of the integrated event management software (EMS) platform. These trends will pick up speed as new AI-driven technologies come to market in 2020. And this is huge. About the author.

2020 96

2020 Event Tech Tech Event Apps 96

Attendease

FEBRUARY 15, 2024

That’s why more event planners are shifting their strategy to sustained events programs. A sustained events program refers to hosting multiple smaller events throughout the year rather than putting all your resources into one major event. This keeps each event feeling fresh and relevant. Book a demo today!

Sustainability 195

Sustainability Events Event Apps Management 195

Bizzabo

MARCH 15, 2019

Get neck-deep in valuable events industry resources. We've combed the internet for the best blogs on event trends, agencies, associations, marketing campaigns, experiential activations and more. Though we do our fair share of blogging, we still look to other helpful resources to stay on the ball. Endless Events.

Hospitality 52

Hospitality Tech Trade Shows B2B 52

Eventory

APRIL 12, 2018

Yet, their popularity proves their importance as a marketing tool. In the event industry they’re the basis too obvious to mention. We invite you to look at this topic from a different point of view and get to know everything about social media in event industry. . Why do need social media for your events? With over 2.2

Social Media 74

Social Media Event Marketing Marketing B2C 74

Big Tickets

OCTOBER 13, 2017

This algorithm is a bit too complex for a blog post. Selecting the best objective for your event is highly dependent on what your goals are. If you are trying to build the Facebook presence for your page in the off season for your events, you can use the engagement function to boost your page and its content. Making the Budget.

Event Marketing 55

Event Marketing Marketing Advertising Fashion 55

Event Industry News

FEBRUARY 11, 2019

Here’s an overview of what we’ll look at in this guide: A Short Introduction to Event Technology. Why Event Technology Matters. Choosing an Event Platform Vs. Creating an Event Technology Deck. The Three Main Categories of Event Technology. Event Marketing, with examples. Event Apps, with examples.

Event Tech 96

Event Tech Tech Event Apps Event Technology 96

Hubilo Blog

OCTOBER 1, 2018

With a new feature or a tech or a trend coming out in the event industry, event professionals sometimes miss out on a few things. So here we are with another monthly roundup blog, presenting you with the top 10 picks from the last month’s event industry news covering the major changes, events, blogs, and videos.

Tech 57

Tech Event Tech Social Media Transportation 57

GEVME

MAY 29, 2018

Tight deadlines and endless checklists no longer cause experienced corporate event managers to panic. Still, it’s important to understand that by reducing your workload with a strong online system for event management, you have the opportunity to make a corporate meeting even more brilliant. Handling complex event marketing.

Corporate Events 217

Corporate Events Event Management Management Corporate Meetings 217

EventBank Insights

APRIL 17, 2019

[link] On April 16th, EventBank and Pico Group co-organized a panel discussion on the topic of Data-Driven Marketing & Events so that we can dive deeper into the most hotly contested topic to date, data and how companies use it.The night kicked off with networking over wine and hors d'oeuvres and quickly settled in for the discussion.

Marketing 104

Marketing Retail Government Technology 104

Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Nowadays, event organisers still scramble every time they need to promote an upcoming event for varying reasons. The actual turnout?

Marketing 59

Marketing Social Media 2027 2023 59

Eventsforce

JANUARY 22, 2024

While it can be difficult to muster enthusiasm for anything right now, data management (yep, that’s right) is something that’s always worthy of your consideration and — as this blog sets out — a concept that’s never more relevant than at the very start of the year, when you have a full calendar of events to successfully execute.

Management 112

Management Marketing Technology Event Marketing 112

Attendease

FEBRUARY 20, 2019

You’d think that, given that the Oxford Economics and Events Industry Council reports that “meetings generated $1,294 of spending per participant,” event and meeting planners would be given budgetary free rein to produce the kinds of events needed to generate these economic returns. Adoption of Advanced Technology.

2019 375

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