Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

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CadmiumCD

MARCH 13, 2019

Social media can be a great tool to help you market your event before, during, and after, but if you’re not familiar with how to use different platforms for marketing, it can be daunting. Let’s take a look at five articles with great tips for making the most of social media for event promotion. Read it here.

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Attendease

OCTOBER 20, 2023

Whether it’s a small tweak today or a seismic strategy shift for the future, you can learn how to measure event success and make tangible improvements to your event marketing by taking the time to understand website analytics. Learning how to measure event success from social media is easy. Does it truly echo your brand?

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Expo Pass

JANUARY 4, 2023

But our favorite way to find out what’s going on with events is by looking at which Expo articles people are reading the most! . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. .

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StraussCA

AUGUST 17, 2023

Enter interactive posts and reels, two dynamic content formats that have taken the social media world by storm. This article explores why integrating interactive posts and reels into an association’s content strategy can foster deeper connections and engagement with your audience. to recruit new members.

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The Castle Group

OCTOBER 23, 2023

The acquisition marked a striking new direction for Twitter, the social media landscape, and digital culture as a whole. Formerly a font of timely articles and reliable information, X’s role in the news landscape remains undefined. What does a good Twitter (X) content strategy look like now? Should you be on Threads?

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Event Planning BluePrint

DECEMBER 8, 2021

Social media platforms are the wild animals of the internet. Is social media the ultimate necessary evil? Pete Knott, a digital consultant at reputation management consultancy Lansons, says, “Social media is the most immediate threat to your company’s reputation.”

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The Castle Group

NOVEMBER 7, 2023

It is often embedded into communications strategies to build leaders into recognized experts on topics related to their field. The goals of thought leadership include building executive presence, drawing media interest, attracting employees, and yielding influence online and in person. This is a myth.

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Attendease

APRIL 11, 2024

Leverage Social Media Hashtags One effective way to continue conversations after a virtual event is to leverage social media and networking platforms to stay in touch with connections made. Be proactive in emailing, messaging through social media, or tagging attendees with whom you want to stay in touch post-event.

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Nunify

MAY 4, 2023

Are you struggling to promote your event app on social media? With so many apps and messages vying for people’s attention on social media, you need to stand out from the crowd and offer something unique and valuable. Your bio is the first thing users see when they discover your event on social media.

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Attendease

SEPTEMBER 22, 2023

Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. Social media metrics can offer valuable information about your event’s broader impact. Metrics like likes, shares, and comments on social media platforms can offer a tangible measure of this impact.

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EventPlanning

DECEMBER 28, 2019

If you’re new to event planning and social media marketing, this is the article for you to read. We’ll break down some advanced social media tactics for event planners, even if you have no experience ! Before we get started, you should know that event planners have an advantage with social media.

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SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

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SmartMeetings

JULY 20, 2020

This is where social media comes into play. Hire a photographer or videographer, capture the CSR activity while it took place, interview some participants, write a blog post or article, and share it. The greatest strategy you can possibly execute right now is user-generated content (UGC). Create a unique hashtag.

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The Planner's Lounge

FEBRUARY 9, 2024

Conduct market research, analyze your past clients, and consider creating buyer personas to refine your marketing strategies. Social Media Platforms like Instagram and Pinterest are visually oriented, perfect for showcasing your past wedding projects. So, it is important to have a solid local keyword strategy.

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BizBash

JANUARY 2, 2018

To celebrate we've pulled together the Top 100 Innovation Articles of 2017 from our archive of nearly 7,000 innovation-related articles from more than 400 contributing authors. Click the link if you missed.

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EventBank Insights

OCTOBER 21, 2019

That’s no surprise when 71% of consumers are more likely to buy from a brand they follow on social media. Social media is a necessary part of any event marketing strategy. With so many built-in ways to market your event on social, using your platforms to brand your events should be a no-brainer. Quick Reads.

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Skiddle

AUGUST 1, 2023

Social media can be a bit of a minefield. But we can give you something: 10 ways to make the most of social media at your events. You can use social media to generate excitement and document your event. With that in mind, we’ve split the article into three parts. It’s a no-brainer.

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Eventory

SEPTEMBER 19, 2018

Social Media area is constantly changing due to its rapid development. To have your finger on a pulse of the latest news and solutions, the best way is to participate in the best Social Media conferences that will cover the topic. We gathered a list of 25 best social media conferences you don’t want to miss out on.

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Management Events

APRIL 4, 2024

Management Events understands the importance of delivering value through insightful articles, case studies, and industry reports. Leveraging Social Media Platforms Social media is an indispensable tool for connecting with clients in today’s digital landscape.

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Plan Your Meetings

MARCH 30, 2020

“Social media is not going away. I am organizing a conference on how to handle social media as a positive platform. More specifically, the most basic social media communications concepts are just as valid and important to learn now as they were 10 years ago. I can’t wait to share it with you soon.”.

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Skiddle

DECEMBER 1, 2023

Ideally, you’ll have a marketing strategy across your social media platform of choice and even some paid ads to help promote your event. If you’re looking for some free-to-use event visibility strategies, you’ve come to the right place. Event visibility is crucial over New Year’s Eve.

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Eventsforce

DECEMBER 12, 2019

In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Have a look at the top event tech stories you don’t want to miss: Social Media Today: 6 Key Social Media Trends to Watch in 2020.

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The Castle Group

OCTOBER 10, 2023

Here’s my theory: It takes creative strategy to move ideas from concept to fruition. Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. Use an integrated marketing strategy. The goal of an integrated marketing strategy is to leave no stone unturned. Start with your internal team.

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Expo Pass

MAY 18, 2022

To help you out, we’ll go over some event marketing basics, then show you how to pump up your attendance with a top-notch marketing strategy. Paid and Promoted posts: Think of your social media marketing as a testing ground for any advertising you choose to purchase in the future. Let’s get to it! So have at it!

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Skiddle

DECEMBER 1, 2023

Ideally, you’ll have a marketing strategy across your social media platform of choice and even some paid ads to help promote your event. If you’re looking for some free-to-use event visibility strategies, you’ve come to the right place. Event visibility is crucial over New Year’s Eve.

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Expo Pass

MARCH 9, 2023

To make the most of your event, it’s vital to create a solid strategy to capture any potential content opportunities. Your brand can use this content in emails, social media, blog posts, and more. In this article, we’ll explore how to use in-person events to create a killer content marketing strategy to connect with attendees.

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Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

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Eventmobi

JUNE 23, 2020

We asked Event Planners if they are planning to incorporate a hybrid strategy for events going forward, and if yes, to share their insights into how that will work. I have a few non-profit organizations using a hybrid strategy for their events in late September and early October of this year. Anthony Navarro, Liven It Up Events.

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Management Events

APRIL 15, 2024

Personalizing Your Approach When it comes to networking with decision-makers, a one-size-fits-all strategy falls short. Leveraging Social Platforms In today’s digital age, social media platforms like LinkedIn are invaluable for connecting with C-level executives. Personalization is key.

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SmartMeetings

FEBRUARY 16, 2018

One aspect of planning that requires a prominent place on your to-do list is social media marketing. It’s important to cross-pollinate across all social media platforms, but the content may vary slightly for each outlet. The post 7 Ways to Reach Attendees on Social Media appeared first on Smart Meetings.

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Ins'Tent

AUGUST 23, 2023

In this article, we’ll delve into the reasons why you should seriously consider incorporating inflatable replicas into your advertising strategy. In our evolving world of advertising, new strategies and innovative solutions have emerged solution as ways to elevate your brand to new heights.

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SmartMeetings

MARCH 9, 2018

Everybody uses social media now. Smart Meetings talked to King Caruso about how to add value to your social media presence and engage with your audiences across different platforms. We live in an age where social media is king. Put the Social in Social Media. What makes you special?

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MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

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Management Events

FEBRUARY 21, 2023

Here are three value-creating strategies B2B marketers can adopt during an economic downturn. Invest in brand-building initiatives Brand awareness should never be neglected in any marketing strategy, especially during unstable economic times. Attending webinars and in-person B2B networking events as a host or guest. Learn more.

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Attendease

FEBRUARY 7, 2022

It’s very likely that you have already experienced this marketing strategy in action. Experiential marketing — sometimes also referred to as “event marketing” — is a strategy that consists of direct, one-on-one engagement with the consumer in a branded offline or hybrid (offline and online) experience. Product Launch Event Strategies.

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SmartMeetings

APRIL 18, 2017

Millennials are known to be social media -obsessed, but social media marketing strategies need to be more sophisticated when catering to this very large and diverse group of people. So before diving into the fast-changing world of social media marketing, what should planners know about interacting with them?

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