StraussCA

SEPTEMBER 28, 2023

In the fall, and in preparation for the New Year, it is ideal for the association’s marketing communications (marcom) team to come together to review the current website to strategize on ways to elevate it for the upcoming year. This could include blog posts, articles, videos, infographics, and more. Content is King!

2024 64

2024 Marketing Social Media Management 64

Hubb

NOVEMBER 12, 2020

What goes into a social media strategy for virtual events? It’s really composed of three core pillars, which are your owned strategy, earned strategy and paid strategy. This is also commonly referred to as your organic social media marketing.

Social Media 83

Social Media Speakers Marketing Events 83

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 59

Event Marketing Marketing Social Media Advertising 59

Eventscase Blog

AUGUST 24, 2023

Creating Content Coming up with a quick social media post seems like an easy job. AI tools can help create an entire month’s social media calendar without any hassle, and the success of a well-planned and executed content strategy can lead to increased engagement with an audience or customers.

Social Media 97

Social Media Trade Shows Event Apps Corporate Events 97

StraussCA

MAY 16, 2024

When used strategically, email marketing can be a powerful tool for reaching members, promoting events, and driving action. In this article, I will delve into the importance of email marketing for associations and provide practical tips for creating compelling email campaigns. In Melanie N. You can also find more tips in L.

Marketing 93

Marketing Social Media Management Events 93

The Planner's Lounge

FEBRUARY 9, 2024

Marketing is not just about shouting your brand from the rooftops; it’s about strategic communication, understanding your audience, and maximizing your resources to give the best results possible. Today, let’s dive into creating a marketing plan for your wedding planning business.

Marketing 52

Marketing Social Media Consulting Advertising 52

Attendease

OCTOBER 20, 2023

Whether it’s a small tweak today or a seismic strategy shift for the future, you can learn how to measure event success and make tangible improvements to your event marketing by taking the time to understand website analytics. Knowing where your audience comes from is crucial for smart marketing.

Social Media 307

Social Media Events Marketing Event Marketing 307

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293

Expo Pass

JANUARY 17, 2024

It’s time to add some meme-ing to our event marketing! The internet age has produced some fun marketing strategies , but there’s nothing like memes. Given their virality, they are perfect for event marketing. It’s time to get down with the kids and learn how “meme marketing” can transform your event-planning business.

Marketing 134

Marketing Social Media Entertainment Event Marketing 134

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. How often should organizers refresh their creative strategies?

Event Marketing 134

Event Marketing Marketing Social Media Events 134

Planning Pod

MARCH 12, 2024

Does your content marketing strategy feel suspiciously like throwing spaghetti at the wall and hoping it sticks? Creating an effective content strategy to market your events business can take up a massive amount of your valuable time. You’re not alone. Research your competitors Who are your competitors targeting?

Marketing 88

Marketing Social Media Management Sustainability 88

CadmiumCD

MARCH 13, 2019

Social media can be a great tool to help you market your event before, during, and after, but if you’re not familiar with how to use different platforms for marketing, it can be daunting. Let’s take a look at five articles with great tips for making the most of social media for event promotion.

Social Media 76

Social Media Conference Marketing Events 76

Expo Pass

JANUARY 4, 2023

But our favorite way to find out what’s going on with events is by looking at which Expo articles people are reading the most! . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. .

2022 134

2022 Speakers Social Media Marketing 134

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 97

Event Marketing Marketing Trade Shows Social Media 97

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. You’ll be familiar with some players, like Generative AI and virtual reality, but other strategies might be new. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year.

2024 136

2024 Event Marketing Marketing Social Media 136

Expo Pass

MAY 18, 2022

Events need marketing. But how can event marketing actually boost attendance and revenue? Also, what’s the best way for organizers to connect with attendees when there are so many different types of content and media channels? Why is event marketing important? This is a fact. Let’s get to it! How to promote an event.

Event Marketing 113

Event Marketing Marketing Social Media Advertising 113

Attendease

SEPTEMBER 22, 2023

Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. This includes venue costs, marketing, speaker fees, and logistics. Social media metrics can offer valuable information about your event’s broader impact. Did early bird tickets sell out fast?

Social Media 396

Social Media Financial Sponsorships Events 396

The Castle Group

OCTOBER 10, 2023

Here’s my theory: It takes creative strategy to move ideas from concept to fruition. Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

The Castle Group

NOVEMBER 7, 2023

It is often embedded into communications strategies to build leaders into recognized experts on topics related to their field. The goals of thought leadership include building executive presence, drawing media interest, attracting employees, and yielding influence online and in person. This is a myth.

Social Media 52

Social Media Consulting Marketing Speakers 52

Event Planning BluePrint

DECEMBER 8, 2021

Social media platforms are the wild animals of the internet. Is social media the ultimate necessary evil? Pete Knott, a digital consultant at reputation management consultancy Lansons, says, “Social media is the most immediate threat to your company’s reputation.”

Social Media 62

Social Media Advertising 2025 Consulting 62

Attendease

APRIL 11, 2024

Leverage Social Media Hashtags One effective way to continue conversations after a virtual event is to leverage social media and networking platforms to stay in touch with connections made. Be proactive in emailing, messaging through social media, or tagging attendees with whom you want to stay in touch post-event.

Social Media 195

Social Media Sustainability Sponsorships Management 195

The Castle Group

OCTOBER 23, 2023

The acquisition marked a striking new direction for Twitter, the social media landscape, and digital culture as a whole. Formerly a font of timely articles and reliable information, X’s role in the news landscape remains undefined. What does a good Twitter (X) content strategy look like now? Should you be on Threads?

Social Media 52

Social Media Advertising B2C B2B 52

Nunify

MAY 4, 2023

Are you struggling to promote your event app on social media? With so many apps and messages vying for people’s attention on social media, you need to stand out from the crowd and offer something unique and valuable. Your bio is the first thing users see when they discover your event on social media.

Social Media 52

Social Media Event Apps Events Marketing 52

StraussCA

AUGUST 17, 2023

Enter interactive posts and reels, two dynamic content formats that have taken the social media world by storm. This article explores why integrating interactive posts and reels into an association’s content strategy can foster deeper connections and engagement with your audience. to recruit new members.

Social Media 52

Social Media Trade Shows Conference Management 52

EventPlanning

DECEMBER 28, 2019

If you’re new to event planning and social media marketing, this is the article for you to read. We’ll break down some advanced social media tactics for event planners, even if you have no experience ! Before we get started, you should know that event planners have an advantage with social media.

Social Media 76

Social Media Event Planning 2019 Events 76

StraussCA

MAY 24, 2024

But to create buzz for the new event requires a strategic approach marketing-wise to reach and engage targeted audiences in a timely manner to help ensure success of the new event. Here’s the top tips on how to effectively market a new association event: Define Clear Objectives from the Get-Go! to potential new members.

Marketing 52

Marketing Social Media Events Education 52

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Marketing 52

Marketing Social Media Advertising Speakers 52

SmartMeetings

JULY 20, 2020

How can corporate social responsibility (CSR) continue to have the same impact and benefits in a socially distant world? That tells us that in order to be an effective marketing tool, CSR initiative have to generate some type of positive publicity. This is where social media comes into play. Take a group picture.

Social Media 90

Social Media Risk Management Marketing Meetings 90

All Seated

APRIL 13, 2021

We’ve all heard the wonderful benefits of marketing your business on social media. According to Pew Research Center , roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years, according to a new Pew Research Center survey of U.S.

Social Media 36

Social Media Marketing Advertising Events 36

Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn. Learn more.

B2B 52

B2B Marketing Social Media Technology 52

EventBank Insights

OCTOBER 21, 2019

Event marketing, and by extension marketing itself, is all about attention. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s. Quick Reads. Pick the Right Platform.

Social Media 92

Social Media Marketing Event Marketing Speakers 92

Eventory

APRIL 12, 2018

Reading Time: 10 minutes There are so many different social media these days, it may be hard to keep up what’s the latest trend. Yet, their popularity proves their importance as a marketing tool. We invite you to look at this topic from a different point of view and get to know everything about social media in event industry. .

Social Media 74

Social Media Event Marketing Marketing B2C 74

Eventory

SEPTEMBER 19, 2018

Social Media area is constantly changing due to its rapid development. To have your finger on a pulse of the latest news and solutions, the best way is to participate in the best Social Media conferences that will cover the topic. We gathered a list of 25 best social media conferences you don’t want to miss out on.

Social Media 79

Social Media 2019 Conference 2018 79

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Speakers Social Media Events 62

Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Strategies from 10 years ago may no longer work since the digital landscape changes so much in short periods of time. Harness the power of social media According to Statista, in 2021, over 4.26

Marketing 59

Marketing Social Media 2027 2023 59

Expo Pass

OCTOBER 6, 2021

Post-event marketing can wait for a day. Good… Now let’s talk marketing. Between Zoom, social media, and email, everyone everywhere is literally just a click away. Try recutting this footage to capture the best parts and to create meaningful reels for social media. Sound good? Let’s get to it!

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Event Marketing Marketing Social Media Speakers 130