Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. Integrity is endearing,” according to the article. Authenticity is more important than ever.

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B2C Social Media B2B Advertising 370

StraussCA

MAY 24, 2024

But to create buzz for the new event requires a strategic approach marketing-wise to reach and engage targeted audiences in a timely manner to help ensure success of the new event. Here’s the top tips on how to effectively market a new association event: Define Clear Objectives from the Get-Go! to potential new members.

Marketing 52

Marketing Social Media Events Education 52

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

Event Marketing 97

Event Marketing Marketing Trade Shows Social Media 97

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

Event Marketing 134

Event Marketing Marketing Social Media Events 134

Event Planning BluePrint

DECEMBER 8, 2021

Social media platforms are the wild animals of the internet. Is social media the ultimate necessary evil? Pete Knott, a digital consultant at reputation management consultancy Lansons, says, “Social media is the most immediate threat to your company’s reputation.”

Social Media 62

Social Media Advertising 2025 Consulting 62

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 105

Marketing Social Media Advertising B2B 105

Hubb

NOVEMBER 12, 2020

What goes into a social media strategy for virtual events? This is also commonly referred to as your organic social media marketing. This is also commonly referred to as your organic social media marketing. This strategy encourages others to share your message.

Social Media 83

Social Media Speakers Marketing Events 83

Attendease

SEPTEMBER 22, 2023

Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. This includes venue costs, marketing, speaker fees, and logistics. Social media metrics can offer valuable information about your event’s broader impact. Did early bird tickets sell out fast?

Social Media 396

Social Media Financial Sponsorships Events 396

The Castle Group

OCTOBER 23, 2023

The acquisition marked a striking new direction for Twitter, the social media landscape, and digital culture as a whole. Formerly a font of timely articles and reliable information, X’s role in the news landscape remains undefined. It has been a long, long time since the social media realm has been in such a transitional phase.

Social Media 52

Social Media Advertising B2C B2B 52

The Castle Group

NOVEMBER 7, 2023

Why thought leadership is essential on social media There are many ways to build thought leadership for a client. You could help your thought leaders write blogs, pitch them to media on specific topics, look for speaking engagements, and more. However, any thought leadership plan should have a social media component.

Social Media 52

Social Media Consulting Marketing Speakers 52

Attendease

OCTOBER 20, 2023

Whether it’s a small tweak today or a seismic strategy shift for the future, you can learn how to measure event success and make tangible improvements to your event marketing by taking the time to understand website analytics. Knowing where your audience comes from is crucial for smart marketing. Does it truly echo your brand?

Social Media 307

Social Media Events Marketing Event Marketing 307

Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? What started only as a medium to connect people has now become the most significant aspect of digital marketing. To be fair, marketing opportunities are like an omnipresent phenomenon. Why is LinkedIn your best option?

Social Media 80

Social Media Marketing B2B Education 80

Skiddle

JANUARY 23, 2023

To say social media is popular would be an understatement. Facebook revolutionised marketing by allowing brands to deliver their product to their customer’s news feeds. Social media is forever evolving. Marketing companies, ticket providers and B2B brands often produce how-to guides to generate leads.

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StraussCA

AUGUST 17, 2023

Enter interactive posts and reels, two dynamic content formats that have taken the social media world by storm. This article explores why integrating interactive posts and reels into an association’s content strategy can foster deeper connections and engagement with your audience. to recruit new members.

Social Media 52

Social Media Trade Shows Conference Management 52

Nunify

MAY 4, 2023

Are you struggling to promote your event app on social media? With so many apps and messages vying for people’s attention on social media, you need to stand out from the crowd and offer something unique and valuable. Your bio is the first thing users see when they discover your event on social media.

Social Media 52

Social Media Event Apps Events Marketing 52

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 136

2024 Event Marketing Marketing Social Media 136

SmartMeetings

JULY 20, 2020

How can corporate social responsibility (CSR) continue to have the same impact and benefits in a socially distant world? That tells us that in order to be an effective marketing tool, CSR initiative have to generate some type of positive publicity. This is where social media comes into play. Take a group picture.

Social Media 90

Social Media Risk Management Marketing Meetings 90

BizBash

JANUARY 2, 2018

To celebrate we've pulled together the Top 100 Innovation Articles of 2017 from our archive of nearly 7,000 innovation-related articles from more than 400 contributing authors. Click the link if you missed.

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2017 2011 Social Media Marketing 0

EventBank Insights

OCTOBER 21, 2019

Event marketing, and by extension marketing itself, is all about attention. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s. Quick Reads. Pick the Right Platform.

Social Media 92

Social Media Marketing Event Marketing Speakers 92

Attendease

APRIL 11, 2024

Leverage Social Media Hashtags One effective way to continue conversations after a virtual event is to leverage social media and networking platforms to stay in touch with connections made. Be proactive in emailing, messaging through social media, or tagging attendees with whom you want to stay in touch post-event.

Social Media 195

Social Media Sustainability Sponsorships Management 195

Expo Pass

OCTOBER 6, 2021

Post-event marketing can wait for a day. Good… Now let’s talk marketing. Between Zoom, social media, and email, everyone everywhere is literally just a click away. Try recutting this footage to capture the best parts and to create meaningful reels for social media. Sound good? Let’s get to it!

Event Marketing 130

Event Marketing Marketing Social Media Speakers 130

Eventory

SEPTEMBER 19, 2018

Social Media area is constantly changing due to its rapid development. To have your finger on a pulse of the latest news and solutions, the best way is to participate in the best Social Media conferences that will cover the topic. We gathered a list of 25 best social media conferences you don’t want to miss out on.

Social Media 79

Social Media 2019 Conference 2018 79

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

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Event Marketing Marketing Social Media Advertising 59

Conferences that Work

MAY 20, 2024

Today, because consulting on meeting design and facilitation is a niche practice, marketing via sharing my website posts with subscribers and on social media has also become a significant source of new clients. Feedback like this is a gift that helps me improve my craft. industry education ). Thank you.

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Consulting Social Media 2009 2013 202

The Planner's Lounge

FEBRUARY 9, 2024

Marketing is not just about shouting your brand from the rooftops; it’s about strategic communication, understanding your audience, and maximizing your resources to give the best results possible. Today, let’s dive into creating a marketing plan for your wedding planning business.

Marketing 52

Marketing Social Media Consulting Advertising 52

Eventsforce

DECEMBER 12, 2019

In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Have a look at the top event tech stories you don’t want to miss: Social Media Today: 6 Key Social Media Trends to Watch in 2020.

Social Media 87

Social Media 2020 Tech Transportation 87

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. You create emails, blog posts, social media posts, videos, visuals, and podcasts about it.

Marketing 147

Marketing Social Media Event Marketing Events 147

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. Or post more on social media. And do emails still work?

Event Marketing 122

Event Marketing Marketing Trade Shows Social Media 122

EventPlanning

DECEMBER 28, 2019

If you’re new to event planning and social media marketing, this is the article for you to read. We’ll break down some advanced social media tactics for event planners, even if you have no experience ! Before we get started, you should know that event planners have an advantage with social media.

Social Media 76

Social Media Event Planning 2019 Events 76

Attendease

FEBRUARY 15, 2024

This article will explore proven techniques and strategies for how to get sponsors for an event. Show how the audience for your event aligns with the sponsor’s target market. Evaluate sponsors’ goals and needs Review their current initiatives, challenges, and marketing objectives. Describe target demographics.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Plan Your Meetings

MARCH 30, 2020

“Social media is not going away. I am organizing a conference on how to handle social media as a positive platform. More specifically, the most basic social media communications concepts are just as valid and important to learn now as they were 10 years ago. I can’t wait to share it with you soon.”.

Social Media 41

Social Media B2B Speakers Education 41

Expo Pass

MARCH 9, 2023

Your brand can use this content in emails, social media, blog posts, and more. Aka: content marketing! Content marketing is a fantastic way to attract and engage with an audience. At the end of the day, good content caters to what your market cares about and delivers it to them. Leave them wanting more!

Social Media 131

Social Media Speakers Advertising Marketing 131

InitLive

NOVEMBER 11, 2021

One of the most important aspects of your festival planning process is creating your marketing approach. Without a strong marketing plan , you may not be able to get enough people to attend your festival. In this guide, we’ll review top strategies for creating an effective festival marketing strategy.

Marketing 101

Marketing Social Media 2021 Management 101

QC Event School

JULY 14, 2022

As a wedding planner, it’s important to know how to market your business in order to attract potential clients. That’s why today, we’re going to break down the top 10 tips to market your wedding planning business. What Is The Target Market for Wedding Planners?

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Marketing Social Media Trade Shows Advertising 98