ePly

JANUARY 27, 2024

Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit. An event marketing plan is integral for tying this all together into one magical experience.

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Bizzabo

MARCH 12, 2020

It also has a rather robust event strategy. In the words of The Wall Street Journal, "Artificial intelligence has the potential to be transformative for businesses, but a recent study showed only 25% of companies have an AI strategy beyond the IT department." articles published in the Wall Street Journal). This is a great idea!

Negotiating 62

Negotiating 2020 Tech Conference 62

Eventtia

APRIL 18, 2022

Negotiate details with the venue. Planning and implementing security plans and strategies. Create a shortlist of talents you’d like at the event Contact the talents Negotiate and confirm. Sponsorship. Sponsorship finalization. Review all underwriting details and perform final confirmation on sponsorship.

Social Media 62

Social Media Sponsorships Speakers Contracts 62

SpotMe Blog

JUNE 13, 2023

They know the industry inside and out, staying on top of the latest technologies, trends, and regulations regarding HCP engagement and omnichannel strategies. They can often negotiate better deals and availability. Their experience organizing many successful events gives them insight into what works and what doesn’t.

Event Management 130

Event Management 2023 Management Healthcare 130

Eventinterface

SEPTEMBER 20, 2018

Sponsors leverage their sponsorship as a marketing strategy. What can you offer to the sponsor that is tied directly to their campaign strategy? Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. RELATED ARTICLES. The secret of successful sponsorship programs.

Sponsorships 185

Sponsorships Negotiating Social Media Advertising 185

Hubilo Blog

MARCH 7, 2020

Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. Kate runs “Patay Consulting” as Chief Strategy Officer. She’s an established thought leader on the topics of technology, leadership, event design, audience engagement, social media, digital strategy.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Eventinterface

JUNE 29, 2017

Sponsors leverage their sponsorship as a marketing strategy. What can you offer to the sponsor that is tied directly to their campaign strategy? Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. RELATED ARTICLES. The secret of successful sponsorship programs.

Sponsorships 138

Sponsorships Negotiating Social Media Advertising 138

Eventinterface

SEPTEMBER 20, 2018

Sponsors leverage their sponsorship as a marketing strategy. What can you offer to the sponsor that is tied directly to their campaign strategy? Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. RELATED ARTICLES. The secret of successful sponsorship programs.

Sponsorships 100

Sponsorships Negotiating Social Media Advertising 100

PCMA Convene

FEBRUARY 1, 2021

Earn one clock hour of certification credit by visiting the Convene CMP Series page to answer questions about information contained in this article and the following articles: Experimenting With Virtual Reality. One client recouped all its exhibitor and sponsorship revenue online while also exceeding attendance goals,” Dao said.

Trade Shows 96

Trade Shows 2020 2021 Education 96

Endless Events

JANUARY 12, 2018

One thing did catch our eye from the article though: smart drugs. Read about the rest via the article up top. Catch more trends through the article we linked above. While we might be chest-deep in our own events, are you planning to attend some of the events mentioned in the articles above?

2018 114

2018 Event Ideas Venues Tech 114

Hubilo Blog

FEBRUARY 25, 2020

Prior to the launch of the Cultural Strategy Group, Holt was a professor at the Harvard Business School and then the L’Oréal Chair in Marketing at Oxford. Jeff is one of the most welcomed speakers on social marketing strategy and you book him for speaking opportunity here. What is he known for? Mari Smith Who is she? Where to find her?

Speakers 101

Speakers Consulting Healthcare Financial 101

Planning Pod

JULY 27, 2022

On an individual level, ongoing sales training and implementing new strategies can boost sales representatives’ performance by an average of 20%.” Note that we will mainly discuss event sales tips here and leave topics like event marketing strategies, social media tactics and target audience outreach for other articles.

Venues 103

Venues Hospitality Contracts Events 103

Hubilo Blog

FEBRUARY 25, 2020

Prior to the launch of the Cultural Strategy Group, Holt was a professor at the Harvard Business School and then the L’Oréal Chair in Marketing at Oxford. Jeff is one of the most welcomed speakers on social marketing strategy and you book him for speaking opportunity here. What is he known for? Mari Smith Who is she? Where to find her?

Speakers 98

Speakers Healthcare Consulting Financial 98

Eventtia

OCTOBER 20, 2022

Determine your must-have needs from a venue before negotiating and committing to a venue. Distribute roles among the team members: Event/project manager Scheduling Venue/show floor manager Creative design Marketing and communications Sponsorship manager Registration and check-ins Develop event branding. Securing event sponsorships.

Event Planning 62

Event Planning Sponsorships Food and Beverage Insurance 62

Eventscase Blog

DECEMBER 5, 2023

And yet, each event type plays an important role in a company’s event goal or marketing strategy. Here are five common challenges in event organisation and strategies for managing them: Technology Breakdown One of the most common and expected challenges that every event organiser will eventually have to tackle.

Financial 52

Financial Sustainability Trade Shows Transportation 52

Eventory

FEBRUARY 1, 2019

For this category of events, you can also include managers meetings, where they discuss whether to implement a new strategy or a new product. Some time ago we wrote an article devoted to the subject of gathering feedback after an event in which you can find additional information on this topic.

Corporate Events 78

Corporate Events Financial Technology Events 78

Planning Pod

APRIL 12, 2020

Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. Advertising – print and online Donations Exhibitors – booths, tables Registrations and ticketing Sponsorships. Step 1 – Set specific goals and objectives. Event Income.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Planning Pod

MAY 3, 2017

NOTE: Even though this article is written for getting executives to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives. Step #10 – Have a follow-up strategy. Business executives are an odd bunch. Think strategically.

Event Ideas 142

Event Ideas Food and Beverage Marketing Events 142

Canadian Special Events

SEPTEMBER 1, 2016

Hala recently wrote an article on Building the Guest Experience where she provided a few examples of organizations with great events and/or elements that have hit the nail on the head in terms of being on brand/mission and creating a fabulous guest experience. Sponsorship Activations. Table prices ranged from $5,000 to $50,000.

Food and Beverage 64

Food and Beverage Social Media Entertainment Hospitality 64

Planning Pod

MAY 3, 2017

NOTE: Even though this article is written for getting executives or top management to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives, so feel free to adapt this list to pitching events in general. They are uber-competitive.

Event Ideas 60

Event Ideas Food and Beverage Events Marketing 60

Planning Pod

AUGUST 24, 2019

Creating a marketing plan to establish goals and strategies for reaching your target market, including event brand development. Well, drawing up a calendar that puts deadlines on your marketing activities (email blasts, social media posts, direct mail drops, website updates, blog articles posted, etc.) Establish your pricing strategy.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Event marketing strategies are part of the overall event management and planning process and usually include the following: Product selection and development (in this case, the creation and planning of an event). Creating a marketing plan to establish goals and strategies for reaching your target market, including event brand development.

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60

Event Leadership Institute

FEBRUARY 1, 2018

In face-to-face negotiations with potential partners, Cuban never says yes to a deal when there isn’t commitment on the other end. Just about every week, you can find an article like this , outlining the various demographic makeups on the different platforms. Mark Cuban, owner of the NBA’s Dallas Mavericks, is a co-host on Shark Tank.

Social Media 40

Social Media Event Marketing Marketing Advertising 40