Know How We’re Kicking Off the New Year?
With a List of T-R-E-N-D-S!
Out with the old, in with the new…We know trends are always changing and evolving, and the key is to stay ahead of them to remain not just relevant, but ahead of the curve for your audience of planners.
5 Venue Trends Shaping the Year in 2024
1. Hybrid Experiences
Seamless integration is important for corporate events trying to meld the interaction with remote and in-person attendees. Embracing augmented reality (AR) and virtual reality (VR) technologies, venues can create immersive experiences, allowing remote attendees to partake in events as though they were physically present. Venues have an added edge if their space can effortlessly transform to accommodate various event formats – be it in-person, hybrid, or fully virtual.
2. Sustainability Integration
Environmental consciousness has permeated into the venue space. Planners are increasingly drawn to eco-friendly venues that adopt sustainable practices, like those that switch to digital registration or embrace eco-conscious suppliers.
3. Personalized Experiences
Planners are dropping the one-size-fits-all experience as venues are leveraging data analytics and AI to curate personalized experiences for their guests. These implementations range from AI-powered customer service chatbots to immersive interactive installations that aid in carrying the event theme throughout the space. Providing a
unique and individualized journey will be key to attracting and retaining planners.
4. Health and Wellness Focus
The importance of health and wellness has amplified since the start of COVID-19. Venues are prioritizing the well-being of their guests by implementing measures such as improved ventilation, touchless technology, and wellness-oriented amenities like space for meditation, fitness activities, or wellness workshops within venues is becoming increasingly popular.
5. Micro Weddings
This trend really took off during the pandemic when we were trying to limit the number of people at social events. Micro weddings continue to be a trend because it is a budget-friendly option for couples that still wish to have an elegant celebration with their loved ones. A micro wedding usually entails less than 50 guests consisting of your closest family and friends. Micro weddings can have the same features as a traditional wedding, just scaled down to be more intimate. These celebrations usually take place at one venue location, so a versatile space is important for seamlessly transitioning from ceremony to dinner reception. Couples may also choose to seek out truly unique spaces to host their wedding since the smaller event allows for more flexibility in fitting in non-traditional venues.
Staying on trend will help your venue thrive in 2024 and beyond. Customer service and guest experience is the game changer for memorable events.
Embrace these trends and let them guide your journey for this new year!
