- Behind the Scenes
Skiddle Update: Eliminate touts, managing budgets, IWD 2023 & more
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By Ryan Moss
- 10 Mar 2023
- 7 min read
Welcome back. Coming up in this week’s Skiddle Update? A short guide on our feature ‘Re:Sell’, three tips on why managing budgets is crucial for your festival, a look into the work Skiddle’s video team has been doing and more. Scroll down to discover more.
Eliminate touts and limit no-shows with Re:Sell
It’s the end of the night. Everyone’s gone home and you’re cleaning everything up after a busy event. However, when you check the entry data, you find that not everyone who bought a ticket attended the night. Worse still, you’re fielding complaints from people. Why are they unhappy? They paid over the odds for a ticket that wasn’t valid.
No-shows are part of the game. People buy a ticket: they get ill, double-book or have to dogsit for their cousin’s pooch. We get it. But you still have to account for the losses.
Touts, on the other hand, make things worse for everyone. Someone’s out there making money off the back of your hard work. Meanwhile, potential attendees are being charged sky-high amounts for a ticket which might not even be genuine. It can hurt your brand’s reputation.
So, where do we come in? ‘Re:Sell’. It’s a feature in the Promotion Centre that helps you limit no-shows and eliminate touts. If a customer can’t attend an event, they can use Re:Sell to sell it. We’re the official ticket agent, which means we can verify the status of the tickets.
You get a better chance of fewer no-shows, too. Someone can attend the event without paying over the odds, you don’t lose any of your remittance and touts can’t take advantage of your hard work.
Next week, we’ll cover Cool:Off. Limiting no-shows and eliminating touts is just a click away.
The importance of managing budgets for your festival
So, your idea has made it past the planning stage. Whether it’s one, two or three days: the prospect of pulling off an event like this gets the blood flowing.
But how can you avoid the fate of falling into the ether? Budgeting. It’s a crucial part of event management, and we’ve got some pointers on why.
Keeps you accountable: That big-name headliner with a massive stage show might be appealing in the moment, but will they add something to your festival? Budgeting means you can be responsible with your money and make decisions that benefit the event’s long-term health.
Longevity: You want your event to last. Correct budgeting means that you can keep going for many years, building a reputable day that eventually grows into a weekend. By maximising the funds you do have, you’re able to grow at a steady rate.
Reduced stress: Fail to plan, plan to fail. It’s an old adage, we know. One that brings you back to tedious science lessons at school. But it does ring true. You will face challenges when putting on an event, and having a plan in place will make it much easier to navigate them. You’ll thank your past self for having a dedicated spreadsheet.
That’s why budgeting is important. But there’s more. We’ve got some actionable tips on setting up a plan, which you can find here.
International Women’s Day
International Women’s Day has been and gone. But it’s always a good time to celebrate the work women are doing in the industry. Earlier this week, we wrote about the importance of supporting and providing equity for women in the industry. You can find the article here.
We also had a chat with Noughty 90s Festival Director Paris O’Connell. She shared her top three tips for women in the industry. Check them out below.
“Be confident. Believe in yourself and your abilities. Don’t be afraid to speak up, take risks and try new things.
Be open to learning. Never lose the desire to learn new skills or better the ones you already have. Stay active and up to date on new trends and new tech!
Gain as much first-hand experience as you can in the area that interests you. Be it marketing or production, work on developing a specific skill set that aligns with that.”
Click here for the rest of the article.
On the ground: How Skiddle supports the culture around nightlife
We love music at Skiddle. We wouldn’t be here without the gigs, club nights and festivals of years gone by.
We’re passionate about the stories behind the music, too. The people who turn old buildings into buzzing venues. These stories are built upon, contributing to the mythical status some clubs receive as time goes on.
Before you leave us, check out some of the work Skiddle’s video team have been doing over the past few months. In February, our rave roamers went down to Liverpool to get the lowdown on the newest club in the city, The Spray Shop. Click here to watch the video
Last December, Skiddle visited Hospital Records’ Winter Warmer 22. We caught up with budding producers and legends alike, a chance to showcase people connecting over a shared love of D&B. Watch here.
Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/
