Skiddle becomes a member of the Association For Electronic Music (AFEM)

Pressing on with what’s been a seriously busy start to the year, you may have recently seen word that we’ve joined the membership of the not-for-profit global trade body, the Association For Electronic Music (AFEM).

AFEM connects and represents companies and individuals in the electronic music industry, with over 270 member organisations spanning 29 countries. Their mission is to reflect, promote, and preserve electronic music culture while addressing industry challenges and ensuring a vibrant future for the genre and its ecosystem.

Fostering a community of emerging artists and seasoned DJs, not to mention a mass of industry professionals, AFEM’s diverse membership shares a collective passion for music and is committed to advancing the industry’s development, making it the perfect partner for Skiddle in 2024.

Its no secret that in recent years we’ve diversified our business to cater to a broader range of event types. However, our roots still lie in live music, particularly electronic music.

Embedded in UK club culture, we currently provides services to several of the UK’s most prominent electronic music event brands and businesses – from festivals such as Creamfields North and South and Edinburgh’s Terminal V to seasonal club events such as The Warehouse Project and award-winning Bristol-based night club, Motion.

Delivering intuitive tools and enterprise features the likes of RapidScan, and with dedicated marketing, customer and account support, we understand the needs of our partners, supporting their events with innovative and personable ticketing solutions, ultimately bolstering the electronic scene.

The objective of Skiddle’s membership with AFEM is to provide value and insight to customers and members of both organisations, with both organisations set to collaborate to deliver workshops and run research and data projects over the coming year.

Giving further details, our Head of Festivals and Partnerships, Duncan King, said:

“We’re extremely proud and excited to be linking up with Finlay and the rest of the dedicated team at AFEM. As a business with deep roots in the UK’s Electronic Music scene, it was a natural fit for us to become partners.

Our aim is to assist AFEM members, providing resources and information about live events and ticketing, whilst continuing to support our existing client base and AFEM in their mission to promote electronic music culture worldwide.”

Finlay Johnson, Chief Operating Officer at AFEM, shared his thoughts, saying:

“I’m excited to start work with Duncan and the Skiddle team. We exist to support the entire electronic music ecosystem and for many artists, the live industry is their first or primary source of income. We’re incredibly supportive of anyone who wants to empower artists to build an audience.

Additionally, with increasing pressure on grassroots venues, we want to contribute towards education and best practice for promoters, especially independent promoters at the forefront of their communities and subgenres. If these promoters win, the next generation of artists will grow, so anything we can do to support local promoter communities is a net positive for our scene”.

Watch this space for more content and updates throughout 2024.