- Event Promotion Tips
Why your student event brand needs an email newsletter
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By Ryan Moss
- 31 Aug 2023
- 6 min read
So, you’ve started a student event brand.
Retaining and attracting new attendees after your first event is crucial. The returning attendees will make up your core fanbase, while the new ones will help you sell more tickets, improving your attendance for the next event.
Without these people? Your event could suffer. The mixture of returning and new attendees is paramount to success. After all, you don’t want your event to become a one-hit wonder.
This is where an email newsletter can help. It’s a simple concept, an email sent at specific intervals: every week, twice weekly or every month, for example. It won’t be the only thing you use to promote your event, but in the long run, an email newsletter will be a helpful tool as you make your way into the events world.
In this article, we’ll tell you why your student event brand needs a newsletter.
It’s cost effective
The events game can be expensive.
You’re juggling artist fees, venue hire costs and money to promote your event. Not to mention riders and any transport for your acts.
As bills rise, everyone’s feeling the pinch lately. As a student, you’ll likely be trying to save as much money as you can.
Newsletters are cost-effective. Most email marketing platforms offer a free tier, so you can sign up, get to grips with the software, plug in your mailing list and send out your newsletter.
The money you’ve saved could go on paid media, for example.
Newsletters work
Newsletters work.
There’s a reason why every reputable brand has one. We’ve got multiple newsletters, some aimed at eventgoers across the country and others aimed at event promoters.
But don’t take our word for it; check out the stats.
According to the Royal Mail, 47% of UK customers have made a purchase as a consequence of a marketing email they received. It shows people are willing to buy when they receive news of a product or event in their inbox.
Interestingly, almost every email user in the UK checks their non-work emails every day, while 85% of internet users in the U.K. actively send and receive emails.
So, people are reading and buying as a result of the messages they are sent. This makes having a newsletter a no-brainer.
You can build customer loyalty
The best and most long-standing events brands offer value over a period of time.
It might be through lineups; it might be through ticket deals.
You can do this, too. In your newsletter, consider offering discount codes to your subscribers. You can offer them at random times throughout the year, on targeted dates like student finance days and to new people who’ve just signed up for your newsletter.
As your reputation grows, so will your penchant for offering your attendees great deals. People will remember your night as one where they can find value, and you’ll turn first-time buyers into front-row stalwarts.
A newsletter can bring your event brand to life
People enjoy following the event brands they love.
So, if you’ve got a team of resident DJs trying to make a name for themselves, here’s where you can shout all about them.
Does one of them have a reputable gig at a big venue? Promote it. Maybe they’ve secured a mix for a reputable platform. If so, drop the link in your newsletters.
Or, maybe they make their own music. You could give early access to one of their tracks in your newsletter. This way, your newsletter becomes a small community, a direct conversation between you and the people who are interested in your event.
This all sounds great, but how do I collect email addresses?
There are several ways to collect email addresses.
First up? By encouraging your attendees to opt-in to receive promoter marketing at Skiddle check-out.
You could make a post on social media reminding your customers to do this. Ensure you tell them about all the benefits of your newsletter and what you’ll offer them.
Next, you can make a post on social media, but this time, ask people for their email details. Tell them why, of course, and then, like the last idea, let them know about all the benefits of your newsletter.
Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/
