How to Make Your Bank Holiday Events Stand Out From the Competition

It’s widely acknowledged that the UK’s event landscape is among the most fiercely competitive globally, and with good reason.

Every day of the year, event enthusiasts throughout Britain are presented with a plethora of choices, courtesy of thousands of dedicated promoters vying to establish their unique footprint in what could be deemed an oversaturated market. Yet, the competition reaches its peak on Bank Holidays, when a significant portion of the population comes together to revel in leisure.

Especially during the early months of the year, residents across England, Scotland, Ireland, and Wales delight in a flurry of public holidays, including the Easter Bank Holiday, the early May Bank Holiday, and the Spring Bank Holiday. Additionally, religious observances such as St. Patrick’s Day are commemorated with a national day off in Ireland.

So, the question arises: How can event organisers ensure their Bank Holiday events stand out amidst both local and national competition?

To aid in tackling this challenge, we’ve compiled a comprehensive list of suggestions and creative insights. Some you may have already cleverly integrated into your events, while others may spark new ideas you’ve yet to explore.

Browse through the list below and discover how you can potentially outshine your competitors over Bank Holidays taking place in 2024.

Make it bougie

Transform your chosen venue into a place the Instagram elite wouldn’t turn their noses to. Furnish it with imaginative decor and offer VIP experiences, such as exclusive lounges and personalised service, to attract the more discerning partygoers.

Make it tasty

Link up with a local food vendor to provide some culinary delights on the day or night. If you’re on a budget, you could provide a limited number of goody bags filled with treats to those first through the door or a light snack to help them on their way when the event finishes.

Make it engaging

Events are places for socialising. Make sure to harness the power of your local event community and offer spaces which encourage conversation or connection in conjunction with your main event. Think quiet spaces with retro arcade games, for example.

Make it eco-friendly

Or as sustainable as humanly possible. Eventgoers are becoming more and more conscious of climate change and our impact on the environment. Show potential attendees how you’re making an effort to become greener by using biodegradable or reusable materials for decor and promotion, and you’re likely to reap the benefits.

Make it marketable

Use your event’s unique selling points or USPs, this could be some of the ideas previously mentioned here, and make noise about them in your promotions! There’s no better way of showing how your events differ from your competitors.

Make it Interactive

Incorporate interactive elements like photo booths with props related to the theme of your event, interactive art installations, or live entertainment that encourages audience participation.

Make it Tech-Savvy

Integrate technology into your event with features like cashless payments, event apps for easy navigation and interaction, such as quizzes or competitions, or live streaming for those who can’t attend in person.

Make it Inclusive

Ensure that your event caters to a diverse audience by offering accessibility features, gender-neutral facilities, and programming that reflects a variety of cultural backgrounds and interests.

Make it Safe

Prioritise the safety and well-being of your attendees by implementing security measures, providing clear communication about emergency procedures, and offering resources for mental health support if needed.

Stay tuned to the Promotion Centre Blog and our social media pages (Links in the footer of this page) to gain more tips on event promotion.