Five reasons to host an event over the Bank Holiday break

People have extra free time

We all know what life can be like: work, chores and other commitments take up time during the week, and by the time the weekend rolls around it can feel as though you’re cramming in leisure and recovery time into two days. 

With the forthcoming Bank Holiday break, though, this isn’t a problem. The event going public has a whopping four days to do whatever they want. They won’t have to cram in extra housework from the week into the weekend, and you can take advantage of the extra free time they have. 

More time means more chances to browse for events or be tempted to click on that Instagram Ad that popped up on their feed advertising your Bank Holiday rave, day party or comedy event. 

They’ll be actively looking for something to do

As we mentioned earlier, more free time means more time to browse for events, or explore various Instagram Ads and other options for a day or night out that crop up over the Bank Holiday break.

Plus, there’s the idea of FOMO. After all, no one wants to be stuck in the house with nothing to do on a bank holiday. People will be eager to fill their time with memorable experiences, let off some steam with their friends and generally have a great time. 

So, as The Kinks once said, give the people what they want. By putting an event in front of people who are ready to buy tickets, you’ve already done some of the hard work that goes into organising an event, bank holiday or not.

You can offer special, limited-time discounts

The prospect of a discounted entry to a bank holiday event is likely to get people through the door. 

Discounts are a boon. Combine that with four days off and, hopefully, some dry weather and eventgoers would be silly to turn down your offer of a great night. 

Plus, we can help you set up discounts. The Promotion Centre lets you create single, multi-use and limited-time codes, so there is flexibility in how you choose to issue them. 

Offering discounts makes your customers happy, can help you sell more tickets and gives your marketing campaign a concrete goal. We reckon that’s a win for all parties involved. 

Hit the link below to discover more about discount codes.

There’s a high chance of visitors over the period

People often travel around the country over bank holidays. So, if you’re in a big city, it’s likely that there will be people spending a few days away from home in your area. 

That means the potential for more sales. Not only do you have the people in your city, which is likely large, but you’ve got people from all over the country looking for something to fill their evening with. 

Play your cards right and you can attract them. It might be down to your bookings, as a big name is likely to bring more people in. But it’s also down to marketing. If you set up some ads with clever creative, for example, that might be your ticket to attracting those out-of-town visitors.

All of this means more income, which can help you expand your event and achieve the goals you’ve always dreamed of. 

You can collaborate with other businesses in the area

If you’re hosting a day party, for example, then it’s wise to collaborate with other businesses in the area. 

Catering is a great example. Perhaps there is a new start-up business in the area that’s been building a buzz with people. A collaboration could hook people into what you’re doing at your event and with a bit more digging, they’ll hopefully buy a ticket. 

Plus, great food is always popular. Regardless of whether a collaboration attracts new attendees, if people like the food, they’re likely to come again and tell their friends. 

That’s two businesses getting a boost from one event. And who knows? It could be the start of a fruitful collaboration.