Skiddle joins the Association of Independent Festivals ‘Friends of AIF’ programme

The Association of Independent Festivals (AIF), the UK’s leading festival representative body, has recently welcomed Skiddle as a member of its ‘Friends of AIF’ programme.

A not-for-profit trade organisation dedicated to advocating for the UK’s many outstanding independent music festivals, the AIF’s primary objective is to support the businesses of its esteemed members. Addressing the unique needs of the sector to foster a thriving and sustainable environment for all, the AIF’s presence ensures the continued success of independent festivals and contributes to the overall vibrancy of the UK’s world-leading live music scene.

The link-up follows one of Skiddle’s most successful business years since our inception back in 2001. We broadened our services to enter new markets, welcoming various event brands encompassing diverse event types, with a particular focus on the festival sector. Offering comprehensive support ranging from customer service and marketing to on-site tech assistance and financing, we successfully onboarded numerous new festival accounts throughout the year.

Skiddle now proudly backs over 300 independent festivals in its client roster, amplifying our new association with the AIF further.

Speaking on Skiddle joining the ‘Friends of AIF’ programme, John Rostron, CEO of the AIF, said:

“We found ourselves at a table with Skiddle at the UK Festival Awards. We reflected on how our membership has grown and how Skiddle supports many independent grassroots music festivals, making them a good fit for our Friends & Supporters category.

The relationship between a promoter and their ticketing company is obviously a symbiotic one that can really impact how efficiently and effectively a festival can run from one year to the next.

We look forward to working with Skiddle so that our members’ needs are considered as part of how their platform operates and evolves.”

Offering his thoughts, our Head of Festivals and Partnerships, Duncan King, said:

“We’re thrilled to become a member of the ‘Friends of AIF’ programme and look forward to collaborating with the organisation in the future.

We had our most successful year ever for festivals in 2023, supporting hundreds of independent events in achieving success. Working alongside the AIF, our core aim is to help nurture and support the best independent festivals the UK has to offer, powered by cutting-edge technology and a shared vision.”

To learn how Skiddle could help your festival achieve its goals in 2024, contact Skiddle’s Head of Festivals and Partnerships, Duncan King at; duncan@skiddle.com