Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb.

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Event Marketer

APRIL 10, 2023

As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments , tours and festivals dedicated to the sport continue to crop up. The PPA is involved with amateur games, so they’re making the sport super accessible. Let’s make this sport more accessible.

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Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

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Event Marketer

MARCH 27, 2024

Four ways the brand refreshed its strategy for the 50 th annual Players Championship “Over the last eight years, it’s been fun to connect with our clients and consumers in new and meaningful ways, and this partnership helps do that while still reinforcing our commitment to growth and access and opportunity in the sport of golf.”

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Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? Banana Ball World Tour Locations: Vary Dates: Vary Pickleball is having its moment, but so it is another produce-themed sport: Banana Ball.

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Verve

MAY 25, 2021

To view this protected post, enter the password below: Password: The post Protected: Increasing Brand Awareness Through Sport Sponsorship first appeared on Verve.

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Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” It doesn’t get bigger for us.”

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Verve

SEPTEMBER 13, 2021

To view this protected post, enter the password below: Password: The post Protected: The Impact Brand Sponsorships Have on Women’s Sports first appeared on Verve.

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Event Marketer

MARCH 25, 2024

Much of the messaging was designed to celebrate Fabletics’ first-ever sports mascot, Fab Daddy, who takes the form of a giant letter “F.” Consider activewear brand Fabletics, which caused a commotion along the 26.2-mile Among messages: “This is the Fab Daddy you manifested.”

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Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Skiddle

NOVEMBER 23, 2023

In the club’s early years, the team sported the aesthetic of a Puma sponsorship but faced challenges on the field, competing in the now-defunct London Musical Associations league. Watch this space to learn how we’ll be supporting other sports initiatives in the not-so-distant future.

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Event Marketer

MARCH 14, 2022

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Yahoo Sports (@YahooSports) February 20, 2022.

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Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. But we’re taking it right to the slopes, where sponsors engaged a sports-loving crowd in the flesh with sampling, swag and photo moments.

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Nunify

JANUARY 19, 2023

The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.

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Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. The post Buick’s NCAA Sponsorship Evolves with a Content Platform Supporting Female Athletes appeared first on Event Marketer.

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Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer. It’s also where people are. RODEOHOUSTON ?

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ePly

MARCH 31, 2021

Much like Jerry Maguire (Tom Cruise) had to prove to his sports star, Rod Tidwell (Cuba Gooding) in the 1996 film Jerry Maguire, exhibit and sponsorship managers are having to show their organizations (and their clients – exhibitors and sponsors) the “money” or value in a virtual world.

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Event Marketer

FEBRUARY 22, 2024

And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.” “As the go-to ticket provider for the NBA, our goal of activating at Crossover is to drive awareness that Ticketmaster is the trusted marketplace for secure and verified NBA tickets.

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Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.” During this year’s championship weekend, Jan.

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Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. During NBA All-Star Weekend in Cleveland, the brand once again tackled a new sphere.

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Eventbrite UK

JUNE 25, 2019

The post How to Get and Secure Sponsorship for an Event appeared first on Eventbrite UK Blog. You want a sponsor for your event, but what does a sponsor want from you? Guy Wimpory, founder of Sponsor Monster, reveals just what sponsors are seeking.

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Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

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Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. A signatory of the UN Sport for Climate Action Framework, the AELTC endorses practices like a water cistern for personal bottle refills and reusable sign materials by the production agency. broadcast audience.

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Eventbrite UK

APRIL 25, 2017

We take a look at some of the common mistakes in writing sponsorship proposals and provide tips on how to avoid these errors. The post 4 Reasons Your Sponsorship Proposal Fails appeared first on Eventbrite UK Blog.

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Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

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Do Good Events

MARCH 21, 2024

Sponsorships Sponsorships for nonprofit events are a way for businesses to align with a charitable organization or cause through financial support. Provides great exposure for businesses Connect with prominent figures in the community Provide sponsorship packet options Can’t do a sponsorship? In-home experience?

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Event Marketer

FEBRUARY 27, 2024

View this post on Instagram A post shared by NBA (@nba) NETFLIX Local kids were invited to channel their “Avatar State” at Netflix’s youth sports camp during All-Star Weekend, which celebrated its new series “Avatar: The Last Airbender.” From Ticketmaster’s retro arcade to Foot Locker’s supersized clinic, here’s a snapshot of the action.

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Event Marketer

APRIL 4, 2022

More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Covid was the spark that led to this PGA sponsorship,” says Berry. So we found this opportunity to cater to the people getting into golf and show them that you don’t have to be incredible at the sport to have fun.”.

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Event Industry News

AUGUST 5, 2019

Bristol-based Brightelm, an independent professional conference organiser, has appointed Giulia Esposito to focus on sponsorship and exhibition sales. In particular, she has spent the last seven years working on global sponsorship and exhibition sales projects with a number of commercial event operators. . Sporting Events.

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SmartMeetings

OCTOBER 12, 2017

Anyone who has attended a Super Bowl party or a pregame tailgate gathering knows that sporting events have a way of bringing people together. Meeting professionals can adapt that game plan to their next incentive outing or corporate retreat by building the trip around a top-tier sporting event. “As Open Tennis Championships, Aug.

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Event Marketer

FEBRUARY 13, 2023

So it’s no wonder that between the CFP, 15-plus years of activating sponsorship programs and a target customer that indexes high with the sport, the brand is on a mission to prove that “Allstate and college football are synonymous.” Allstate Party at the Playoff, held this year Jan. 7 at The Majestic in downtown L.A.,

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Event Industry News

APRIL 25, 2024

Joy Squad, the premier provider of custom photo booth activations for events across the United States, is thrilled to announce its headline sponsorship for the Event Technology Awards U.S & Canada. The sponsorship marks a significant milestone in Joy Squad’s commitment to innovation and excellence in event technology.

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Event Marketer

JANUARY 3, 2024

More on This Topic: Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene Inside PetSmart’s TAILgate Tour: Human-sized Hamster Wheels and Pet ‘Trading Cards’ What was the impetus behind the College Football Tailgate Throwdown? There’s passion in many sports around the world, but it’s passion plus friendship plus joy.

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Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Event Marketer

NOVEMBER 21, 2022

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. The activation was packed with activities designed to fuel fans’ passion for the sport and their teams, and touchpoints that conveyed the history of Coke’s World Cup sponsorship.

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Event Industry News

MAY 14, 2020

In this episode, Sam and I discussed the explosion of e-sports. E-sports attracts huge audiences which presents major brands with high-impact sponsorship opportunities but, they are currently missing out. It’s a challenge for the e-sports community to convince brands of the return on marketing investment.

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SmartMeetings

APRIL 6, 2021

Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. As the American pastime, baseball continued to drive sports sponsorship. As a result, sports sponsorships exploded.

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