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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. sports for the better part of the last 16 months: fans. To find out how others are approaching their sports sponsorships in the months ahead, we tapped a few brand experts for their insights and predictions.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Corporate Event Themes: 45+ to Choose From

Attendease

Food Truck Alley Bring a fun, lighthearted vibe to your next event with food trucks. Give employees food truck coupons or tickets to sample different offerings. Decorate the space with sports banners, jerseys, and foam fingers. Set up a sports bar and serve classic game day snacks like wings, nachos, and sliders.

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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. Aleco Azqueta.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. WILSON SPORTING GOODS. Located in New York City, the museum opened up with an assist from tennis legend Billie Jean King and pays homage to Wilson’s distinguished history in the sport of tennis. Let’s take a look at the brands making a racket.

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Targeting Golf Fans, Hilton Plants a Luxury Hotel Pop-up on the Green

Event Marketer

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. Golf has been picking up steam. It’s the No.

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Q&A with Diogo Lourenço, Ticketing Operations, Brighton & Hove Albion FC

GEVME

Not so much in Europe yet, but in most of the US, sports venues can order from our seat food and beverage, to be delivered to any location. What advice do you have for event professionals who are inspired by the sporting industry? It would depend on your audience.