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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

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3 Shifts in Event Sustainability

PCMA Convene

Instead of advertising its brand, Amazon chose to use its naming rights to spotlight its pledge to reach net-zero carbon emissions by calling the Seattle venue Climate Pledge Arena — just one example how sustainability has become top of mind for organizations and consumers. Michael Dyerland/Visit Seattle). ” — Shawna McKinley.

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Sustainability Isn’t the Only Goal on 2024 Olympic Games’ Agenda

PCMA Convene

Open to All Along with fostering sustainable Olympic Games, increasing access in general is also identified as one of 15 recommendations in the International Olympic Committee’s latest version of Olympic Agenda 2020+5, the roadmap for the IOC and the Olympic Movement through 2025. Essentially, no two days are the same. Jennifer N.

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Green innovations for events, ents and sport

Event Industry News

The event welcomes industry leaders, professionals, visionaries, governments and all individuals and organisations working to bring environmental and social sustainability to the live events, sports and creative sectors. “Due to GEI13 being virtual, we will also facilitate meeting exchanges between delegates and presenters.

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Making Conference Swag Sustainable

PCMA Convene

At a Women in CleanTech & Sustainability event, Ethical Swag’s bamboo cutlery in branded pouches made of recycled materials were coveted items. Now it’s like all of the suppliers are talking about sustainability,” Milburn said. She found two main objections to sustainable swag: “Oh, I tried that once. Tara Milburn.

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Events sector calls for sustainability legislation as COP27 gets underway

Event Industry News

Around 90% of events professionals believe that sustainability legislation including tax breaks and benchmarking are needed because the industry collectively isn’t doing enough, according to a survey commissioned by Manchester Central. However, half of respondents don’t believe the industry is doing enough at this stage.

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Sustainable Venue Spotlight: Croke Park

Event Industry News

Croke Park in Dublin is one of the world’s most unique and sustainable venues for live and hybrid meetings and events that inspire and entertain. Home to sport, and hosting some of the biggest acts in the world from U2 to Bruce Springsteen, Coldplay to Beyoncé, this flexible 110 space venue is one of Irelands foremost event locations.