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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

The Ice House activation was designed to be shareable, sustainable and flexible. More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics. “The

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Smart Moves in Hawaii, New Orleans and More

Smart Meetings

Acclaimed for her results-driven strategies, partnership maximization, performance excellence and sustainable portfolio growth, she will oversee Highgate Hawaii’s strategic communications, including partnerships with TableOne Hospitality. Kauffman takes on the role of regional director of communications.

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Hybrid Events: One Event, Two Experiences

TicketBud

Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike. Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts.

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Smart Moves in Washington, DC, Baton Rouge and More

Smart Meetings

Shelby Luzzi Shelby Luzzi Luzzi is the first senior manager, sustainability, of Destination DC (DDC). In this role, she will develop and implement strategies for sustainable travel practices in meetings, conventions and leisure travel to Washington, D.C. Visit Baton Rouge welcomes Gaffney as client relationship manager.

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Delight your attendees and support digital engagement

Event Industry News

Join the events, from business conferences to major sporting occasions that keep their attendees charged and connected. Add to that the ability to work remotely, with video meetings and calls, and after a few hours, people are running low on battery. The sustainable choice. Delight your attendees and support digital engagement.

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