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Is The Term "Hybrid" Simply Marketing Fluff?

Event Age by Swapcard

It’s always fun when you get to sit down with someone who brings a wealth of experience and knowledge on a topic that genuinely interests you. That’s where Swapcard’s VP of marketing, Daniel Glickman, comes in.

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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Event Tech and the Life Cycle of Events

Planning Pod

When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Digital event marketing.

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What is event marketing?

Event Farm

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Benefits of events vs. other marketing channels(. Event app ?

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Best Practices for Hosting a Webinar Event

Attendease

Organizations use webinars for a variety of purposes, including: Product launches and demonstrations Lead generation Marketing presentations Employee training and development Thought leadership and brand building Customer education Now that you know what a webinar is, let’s look at how to plan and host one effectively!

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6 Tips for Increasing User Engagement on Your Event App

Eventmobi

The success of an event when it comes to attendee satisfaction is mostly based on people’s opinion of it. Nowadays, better and more user-friendly event app options through tech vendors are available. . Additionally, phones are a good way to gather data about the market and provide personalized customer service at the same time.

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Concerns about using facial analysis at events: part two

Conferences that Work

This is not an opinion. “ This, of course, is exactly what Moutafis admits happens if clients use Zenus technology with any other tech that identifies individuals. Badge scanning tech is common at meetings. After an introduction … “Ignorance can be bliss, but it can also be dangerous. It is an indisputable fact.”