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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. 28-March 20), kick up their boots and stay awhile.

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Together Again Expo joins Texas Live Events Coalition to launch Hometown Series in Dallas, TX

Event Industry News

Alliance Nationwide Exposition is partnering with the Texas Live Events Coalition to host the first Together Again Expo Hometown Series on October 23, 2020, at the Kay Bailey Hutchison Convention Center in Dallas, TX. Sponsorship and additional marketing opportunities are also available and more info can be found on the event website.

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Tito’s Handmade Vodka Scores with a New PGA Tour Lounge and Boat Activation

Event Marketer

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour.

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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022.

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The Brief: AI Flavor Art and a Chicken WcNuggets

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” While Delta Flight 1218 sold out in 24 hours, the brand is promoting a number of other flights that will catch a view of the eclipse as well. And the… –R.B.

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How Comcast Business Solved the Connectivity Gap at PGA Tour

Event Marketer

While most golf tournaments are the ideal setting for networking and conducting business, Eileen Diskin, chief marketing officer of Comcast Business, says that traditional suites primarily cater to customer entertainment, leaving many business leaders behind. Agency: GMR Marketing.

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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. Market research and recruiting.

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