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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. 28-March 20), kick up their boots and stay awhile.

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Together Again Expo joins Texas Live Events Coalition to launch Hometown Series in Dallas, TX

Event Industry News

Alliance Nationwide Exposition is partnering with the Texas Live Events Coalition to host the first Together Again Expo Hometown Series on October 23, 2020, at the Kay Bailey Hutchison Convention Center in Dallas, TX. Meeting, event professionals and suppliers can register at www.togetheragainexpo.com.

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Mike Dominguez’s Vision for Hospitality Restaffing

Smart Meetings

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.

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Mike Dominguez’s Vision for Hospitality Restaffing

Smart Meetings

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.

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How Comcast Business Solved the Connectivity Gap at PGA Tour

Event Marketer

While most golf tournaments are the ideal setting for networking and conducting business, Eileen Diskin, chief marketing officer of Comcast Business, says that traditional suites primarily cater to customer entertainment, leaving many business leaders behind. Exclusive by Design: How Hospitality Experiences Drive Brand Loyalty.

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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. Market research and recruiting.

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How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour

Event Marketer

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. To get in on the action, consumers in Trophy Tour markets could purchase specially marked FIFA World Cup Original Taste or Zero Sugar 20-ounce bottles of Coca-Cola. Agency : Momentum Worldwide.

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