Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences. Let technology prove event sponsorship value.

Sponsorships 59

Sponsorships Trade Shows 2024 Sustainability 59

ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. They know that offering sponsorship tiers is essential in building sponsorship packets.

Sponsorships 62

Sponsorships Financial Marketing Speakers 62

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Why does this matter?

2024 52

2024 Marketing Trade Shows Sponsorships 52

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?

Trade Shows 83

Trade Shows Healthcare Sustainability Sponsorships 83

GEVME

FEBRUARY 20, 2022

So, knowing the most effective hybrid event strategies has now become instrumental. As a result, hybrid events are able to generate greater sponsorships – a bonus for event organisers. To make these events immersive, event marketers are constantly using technology and creativity. What are the key hybrid event strategies?

Speakers 156

Speakers Sponsorships Trade Shows Events 156

Socio Events

NOVEMBER 16, 2022

As we continue to ride the virtual wave that began in 2020, virtual trade shows are more popular than ever. But how do you host a successful virtual trade show? An introduction to virtual trade shows. The benefits of hosting a virtual trade show. Download the guide. The sky’s the limit.

Trade Shows 52

Trade Shows Transportation Travel Advertising 52

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy. Thoughts about event sponsorships.

Sponsorships 111

Sponsorships Social Media Events Speakers 111

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

Trade Shows 96

Trade Shows 2020 2021 Education 96

PCMA Convene

JULY 8, 2022

Your next annual meeting, conference, or trade show has the potential to be the most successful event in the history of your organization. You cannot simply build and market the event like you used to and expect everyone to come back. Your event must work harder than ever before to attract attendees in the post-pandemic era.

Ecommerce 98

Ecommerce Trade Shows Fashion Sponsorships 98

Bizzabo

SEPTEMBER 17, 2020

From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI. In fact, a whopping 90% of marketing leaders plan to invest in virtual and hybrid events in 2020. Virtual Event Sponsorship Value Propositions. 8 Virtual Event Sponsorship Ideas.

Sponsorships 88

Sponsorships 2020 Trade Shows Event Apps 88

Eventmobi

DECEMBER 14, 2023

Take a look at these reasons why event planners should offer lead capture at events and trade shows: Sponsor ROI Your sponsors invest in your event to gain exposure and connect with leads. Recommended Read: Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market?

Trade Shows 195

Trade Shows Sponsorships Events Management 195

Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. And on this list, that distinction is key.

2023 116

2023 Trade Shows Sponsorships Event Marketing 116

ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Velvet Chainsaw

AUGUST 2, 2016

This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. Stay tuned.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Eventscase Blog

NOVEMBER 13, 2023

Simply put, event strategy is a company’s ability to develop a purposeful and data-informed events programme across all in-person, virtual, and hybrid events. Event strategy is the roadmap to what a company hopes to achieve with their meetings and events and how one would go about achieving that success.

Trade Shows 52

Trade Shows Sponsorships Corporate Events Food and Beverage 52

Event Leadership Institute

MAY 26, 2021

Born out of dozens of focus groups and interviews with leaders of event teams from every sector of the industry, during the inaugural Business, Design & Strategy Summit, we’re tackling all the top issues, including health pass legalities, boycotts, experience marketplace disruptions, and more. Destination Management and Kapow!

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

Event Leadership Institute

APRIL 30, 2021

The Event Leadership Institute’s Business, Design & Strategy Summit , held virtually on June 3, invites meeting and event professionals to chart their course for the future. Another common challenge is creating sponsorship models that work in a virtual or hybrid environment.

Site Selections 98

Site Selections Trade Shows Sponsorships Tech 98

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Read on for an overview of the year’s stand-out strategies and their implications for 2024. We’re showing how far it can go.

2023 71

2023 Trade Shows Sponsorships Sports 71

Ins'Tent

NOVEMBER 12, 2019

Many trade shows have opportunities for your company to sponsor events. The expense can be a significant portion of your marketing and advertising budget, but you get a lot of exposure for your money. Here are four benefits you receive from using this strategy as part of your campaigns. Spotlight Your Company.

Trade Shows 40

Trade Shows Sponsorships Advertising Events 40

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 85

Marketing Sports Hospitality Tourism 85

Meeting Tomorrow

NOVEMBER 28, 2018

Not all planners have visibility into this so it can be difficult to motivate yourself to come up with strategies that will result in both the organization staying within budget and experiencing an increase in profit. One proven strategy to increase profitability is through sponsorship. Keep sponsorship a focus.

Sponsorships 50

Sponsorships Social Media Technology Financial 50

CadmiumCD

AUGUST 28, 2019

They need to be involved in your event marketing strategies. Let’s take a closer look at how your core event community can become your number one influencers and form the basis of some fresh and powerful event marketing strategies. Mobilize your speakers as event marketing partners. Think of all your speakers.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? For more detailed information, check out our Ultimate Guide to Event Sponsorship in 2022.

Sponsorships 52

Sponsorships 2022 Financial Social Media 52

PCMA Convene

JULY 3, 2017

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

Trade Shows 76

Trade Shows 2016 Education 2017 76

Eventmobi

APRIL 14, 2020

To help you understand how you can adapt your meeting, conference or trade show to an online format, we’ve outlined the most common event types we’re helping to go virtual, and listed the tools and professional services being used to create an engaging virtual event experiences. Virtual Event Type: Public Conference. You’re planning….

Conference 273

Conference Social Media Sponsorships Entertainment 273

Eventmobi

JUNE 12, 2023

Having a hybrid event strategy is what’ll satisfy both of these audiences. Trade shows are primarily home to product demos. Secure sponsors Securing sponsorships requires some thoughtful pre-planning. Going hybrid works best if your primary programming works equally well in virtual and in person spaces.

2023 195

2023 Sponsorships Insurance Event Apps 195

Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.

Conference 111

Conference Sponsorships Trade Shows Insurance 111

Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. The right sponsorship can support your event finances, boost event visibility and help you develop good connections with the sponsors for future opportunities. What is event sponsorship?

Sponsorships 52

Sponsorships 2023 Social Media Food and Beverage 52

Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. And as long as attendees show an interest, your sponsors will too.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Related : Las Vegas Ranked Top Trade-Show City. Related : Las Vegas Ranked Top Trade-Show City.

Trade Shows 41

Trade Shows B2B Travel Social Media 41

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Innovative Healthcare Event Formats Healthcare events don’t have to follow the standard conference or trade show formats.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Due to COVID-19, we found ourselves in the position to bring that digital offering forward now.”.

Marketing 119

Marketing Trade Shows Retail Advertising 119

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. Event Sponsorship. Event Technology.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Event Marketer

FEBRUARY 22, 2022

18-20 at the Las Vegas Convention Center, the 47 th annual show, put on by Informa Markets, drew nearly 37,000 attendees, including 1,100 exhibitors. Many events offer the option to register online or in person, but implementing an all-digital registration system is a more environmentally-friendly strategy.

Sustainability 113

Sustainability Sponsorships Trade Shows 2022 113

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. If you want to attract as many potential attendees as possible, it pays to have a comprehensive marketing campaign to promote your event. What is event marketing? Why is event marketing important? The good news?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Bizzabo

JULY 5, 2019

Looking for ways to optimize your marketing funnel? Check out how events can play a leading role in your conversion strategy. As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers.

Marketing 68

Marketing Trade Shows B2B Sponsorships 68