Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 108

2024 Marketing Trade Shows Sponsorships 108

Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences. Let technology prove event sponsorship value.

Sponsorships 59

Sponsorships Trade Shows 2024 Sustainability 59

Eventbrite UK

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions. The post Outreach Cheat Sheet: How to Ask for Sponsorship for an Event appeared first on Eventbrite UK.

Sponsorships 78

Sponsorships Trade Shows Advertising Marketing 78

ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. They know that offering sponsorship tiers is essential in building sponsorship packets.

Sponsorships 62

Sponsorships Financial Marketing Speakers 62

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

2024 78

2024 Marketing Trade Shows 2025 78

GEVME

JUNE 4, 2019

Why is event sponsorship crucial? Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image. Creating a sponsorship proposal.

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

Event Industry News

OCTOBER 20, 2021

Event sponsorships are the top choice for organisers to monetise events. of all organisers admit that sponsorships are their main source of income from virtual events (EMBlog). So by communicating with your sponsors, you can create tailor-made sponsorship packages. How To Sell a Valuable Sponsorship Opportunity?

Trade Shows 59

Trade Shows Sponsorships Management Marketing 59

EventMB

JULY 31, 2019

Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. However, with the expense of sponsorship, travel, setup, sales resources, and dynamic/engaging booths, it’s imperative that […].

Marketing 195

Marketing Trade Shows Sponsorships Travel 195

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Why does this matter?

2024 52

2024 Marketing Trade Shows Sponsorships 52

Socio Events

NOVEMBER 16, 2022

As we continue to ride the virtual wave that began in 2020, virtual trade shows are more popular than ever. But how do you host a successful virtual trade show? An introduction to virtual trade shows. The benefits of hosting a virtual trade show. Download the guide. The sky’s the limit.

Trade Shows 52

Trade Shows Transportation Travel Advertising 52

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

Trade Shows 96

Trade Shows 2020 2021 Education 96

CadmiumCD

DECEMBER 29, 2020

We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. In 2020, conferences and trade shows that used eventScribe for their events got creative with making money and delivering ROI to sponsors. Make sure you have everything you need for success.

Trade Shows 105

Trade Shows Conference 2021 2020 105

Bizzabo

SEPTEMBER 17, 2020

From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI. In fact, a whopping 90% of marketing leaders plan to invest in virtual and hybrid events in 2020. Virtual Event Sponsorship Value Propositions. 8 Virtual Event Sponsorship Ideas.

Sponsorships 88

Sponsorships 2020 Trade Shows Event Apps 88

Eventmobi

DECEMBER 14, 2023

Take a look at these reasons why event planners should offer lead capture at events and trade shows: Sponsor ROI Your sponsors invest in your event to gain exposure and connect with leads. Recommended Read: Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market?

Trade Shows 195

Trade Shows Sponsorships Events Management 195

Velvet Chainsaw

AUGUST 2, 2016

Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. The way we buy has evolved for both the B2B and B2C sectors.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Event Industry News

AUGUST 20, 2020

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced. Tickets cannot be purchased for the Exhibition Marketer’s Masterclass.

Marketing 116

Marketing Sponsorships Trade Shows 2020 116

ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? For more detailed information, check out our Ultimate Guide to Event Sponsorship in 2022.

Sponsorships 52

Sponsorships 2022 Financial Social Media 52

Socio Events

AUGUST 29, 2022

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

Sponsorships 52

Sponsorships Social Media Financial Speakers 52

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. And on this list, that distinction is key.

2023 119

2023 Trade Shows Sponsorships Event Marketing 119

Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.

Conference 111

Conference Sponsorships Trade Shows Insurance 111

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Related : Las Vegas Ranked Top Trade-Show City. Related : Las Vegas Ranked Top Trade-Show City.

Trade Shows 41

Trade Shows B2B Travel Social Media 41

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets.

2023 222

2023 Food and Beverage 2022 Transportation 222

Exhibitor Magazine

FEBRUARY 8, 2023

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education and publisher of EXHIBITOR magazine, ROCHESTER, MN.

Sponsorships 49

Sponsorships Trade Shows Corporate Events Education 49

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Due to COVID-19, we found ourselves in the position to bring that digital offering forward now.”.

Marketing 120

Marketing Trade Shows Retail Advertising 120

Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. And as long as attendees show an interest, your sponsors will too.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. The right sponsorship can support your event finances, boost event visibility and help you develop good connections with the sponsors for future opportunities. What is event sponsorship?

Sponsorships 52

Sponsorships 2023 Social Media Food and Beverage 52

TicketBud

JANUARY 11, 2024

Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts. But more recently, the format has expanded to include seminars, trade shows, career fairs, conferences, and more. In this way, hybrid events also unlock new sponsorship opportunities.

Sponsorships 126

Sponsorships Trade Shows Sustainability Events 126

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Eventmobi

JUNE 12, 2023

Trade shows are primarily home to product demos. Secure sponsors Securing sponsorships requires some thoughtful pre-planning. This process looks like creating a targeted sponsorship proposal, offering multiple sponsorship packages, and building the genuine connections that’ll make sponsors bite.

2023 195

2023 Sponsorships Insurance Event Apps 195

Eventmobi

MAY 27, 2019

Great sponsorship opportunities. Questions on the poster can either be generated by your event team to ask larger industry related questions or can be used as an opportunity to generate sponsorship dollars and have partners sponsor a poster question. Part of their sponsorship revenue could cover the cost of the screens.

2019 170

2019 Trade Shows Sponsorships Event Apps 170

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . The post What are hybrid events and why are they the future of event marketing? Why should enterprise companies host a hybrid event?

Event Marketing 130

Event Marketing Marketing Travel Events 130

PCMA Convene

APRIL 28, 2020

As for pricing sponsorships: This appears to be the Wild, Wild West right now. One of our clients recently pivoted their large trade show, very quickly, to a virtual meeting — in two weeks. Sponsors and exhibitors are finding letting go of their long-term behaviors challenging. Those teams are at a capacity deficiency.

Sponsorships 123

Sponsorships Contracts Trade Shows Meeting Planning 123

Event Rebels

OCTOBER 27, 2020

Our newest addition to the virtual trade show platform allows attendees to collect and store exhibitor resources. For events using our virtual trade show platform, exhibitor and sponsor profiles include a “Resources” section where they can share all of the materials they would like to offer to their booth visitors.

Trade Shows 69

Trade Shows Sponsorships Meetings Marketing 69

EventMB

SEPTEMBER 9, 2017

Whether it is to welcome your attendees, for marketing and sponsorship purposes or brand recognition at a trade show or exhibition, event signage gives your event a clean and organised feel, letting the attendees know they are in good […].

Trade Shows 155

Trade Shows Sponsorships Events Marketing 155

Velvet Chainsaw

FEBRUARY 21, 2019

Add to that fact the high cost of purchasing, setting up and staffing an exhibit booth and then sprinkle in how digital marketing channels have grown more sophisticated, and it’s easy to see how our exposition marketplaces may very well be on the road to becoming the next Sears. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

Trade Shows 307

Trade Shows B2B 2019 Sustainability 307