ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Plan Your Meetings

OCTOBER 1, 2018

We settled on two events that charged no registration fee for attendees, thinking we’d save much of our meagre marketing budget by walking the trade show floor and handing out literature about our company. RELATED STORY: 8 top tips: Land quality leads at trade shows. Some were veteran suitcasers.

Trade Shows 72

Trade Shows Advertising Fashion Hotels 72

Ins'Tent

APRIL 12, 2019

A trade show is a competitive environment. Before your next trade show event, embrace the opportunity offered by custom printed signage to maximize your success. Your trade show marketing extends to every inch of your display. Ideally, your brand colors are set before the trade show.

Trade Shows 75

Trade Shows Speakers Marketing Management 75

Eventinterface

MAY 7, 2018

Selecting the right speakers can make or break your meeting. The bad ones see themselves as the star-of-the-show, with little consideration for the needs of other (often non-professional) speakers on the program. Mountain Time, presented by Orvel Ray Wilson,CSP standing-ovation keynoter, best-selling author, elite speaker coach.

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Speakers 2001 Negotiating Insurance 100

SmartMeetings

JANUARY 29, 2018

Want to gain added exposure at a trade show? Smart Meeting Northern California speaker Eileen McDargh says, “don’t settle for just a banner on the stage with your company’s name.” Consider sponsoring a professional speaker and get creative about partnering. Make sure the speaker is versed in your product or service.

Trade Shows 55

Trade Shows Speakers Meetings Education 55

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. Or access to virtual one-on-one or networking sessions with speakers.

Event Marketing 122

Event Marketing Marketing Trade Shows Social Media 122

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. Palo Alto Networks hosted live trivia at 3 p.m.

Trade Shows 107

Trade Shows Tech Speakers Consulting 107

PCMA Convene

FEBRUARY 21, 2019

As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors. Females make up nearly 60 percent of the Millennials who attend trade shows.

Trade Shows 82

Trade Shows 2017 2018 Conference 82

e2m.live

NOVEMBER 2, 2020

This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Between your virtual event and event marketing, event enrolment is the pathway. Virtual Trade Show Apps. Event Registration Automation. Reimbursement page.

Trade Shows 52

Trade Shows Social Media Marketing Event Apps 52

e2m.live

NOVEMBER 2, 2020

This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Between your virtual event and event marketing, event enrolment is the pathway. Event Registration Automation. Registration article (levels of access, VIP tickets).

Trade Shows 52

Trade Shows Social Media Marketing Technology 52

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Eventmobi

OCTOBER 10, 2023

According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. While workshops provide a hands-on environment, seminars offer a more structured format that might include keynote speakers and panel discussions.

2023 195

2023 Trade Shows Association Meetings Conference 195

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Related : Las Vegas Ranked Top Trade-Show City. The show isn’t over, even when the show is over.

Trade Shows 41

Trade Shows B2B Travel Social Media 41

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

ePly

JANUARY 9, 2024

.” Exhibitor Education Will Be Essential to Drive Trade Show Success According to Richard Erschik , speaker/presenter for the Exhibitor Training Webinar , the pandemic forced many exhibiting companies to lay off their exhibit managers.

2024 118

2024 Trade Shows Education Technology 118

PCMA Convene

MARCH 17, 2021

Erica Gifford , Marketing Project Specialist at APITech had to make that transition with developing over 50 digital courses using what she learned in the DES Course. I’m currently the marketing project specialist for APITech. Before the pandemic, we would exhibit at trade shows. Here is her story.

Marketing 98

Marketing Trade Shows Wireless 2020 98

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. Why, exactly, is email marketing effective? What is pre-event email marketing? In an ideal world, event marketers wouldn’t need to worry about promoting an event. Simply put, email matters. The only problem?

Marketing 97

Marketing Speakers Event Apps Events 97

Expo Pass

JANUARY 25, 2023

The annual Event Planner EXPO conference in NYC hosts a wide variety of guest speakers – with past lineups including Martha Stewart, Daymond John, and Mel Robbins. The Event Planner EXPO offers Speaker Series and Fireside Chats (discussion panels) on the trade show floor. Experiential Marketing Summit.

2023 136

2023 Event Planning Conference Trade Shows 136

Eventmobi

JULY 10, 2023

There’s constant communication between attendees, speakers, and you—the organizers. Reduce print costs Event agenda, speaker information, booth information, venue map, feedback surveys, or signage… All this information can be provided with the right mobile event app. Alerts & notifications No more delayed event updates.

Conference 150

Conference Event Apps Trade Shows Social Media 150

Attendease

DECEMBER 13, 2023

Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

CadmiumCD

AUGUST 28, 2019

They need to be involved in your event marketing strategies. Think of all your speakers. Accessible and well-organized event data is powerful – you can mobilize your community of speakers, exhibitors, and attendees once you have the right information. Mobilize your speakers as event marketing partners.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

GEVME

DECEMBER 19, 2019

Here’s what some people are saying: “ Trade shows are a waste of money.”. “We In today’s world, where pretty much everything is digital and online, and where businesses are having to spend increasingly more on online marketing channels, nothing seems to beat face to face meetings. Does Google really need those from a trade show?

Trade Shows 156

Trade Shows Conference Events Speakers 156

SpotMe Blog

JULY 25, 2021

Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Prestige Events Magazine

NOVEMBER 13, 2023

Keynote speakers included Nick Watt, Political Editor at BBC Newsnight who provided an overview of the current political landscape and a look at its future and the RT Hon Theresa Villiers MP, Chair of the All-Party Parliamentary Group for Events who provided an update on group’s work and advocacy efforts. In the UK £9.4

Trade Shows 59

Trade Shows Government Tourism 2023 59

Event Industry News

FEBRUARY 3, 2020

Reed Travel Exhibitions (RTE) today announced the launch of Exceptional Experiences, a two-day conference and ideas showcase dedicated to experiential marketing and live events. December, alongside its market-leading business events trade show, IBTM World which takes place from 1 st -3 rd.

Travel 74

Travel 2028 Marketing Conference 74

ePly

FEBRUARY 18, 2024

Types of Corporate Events If you think corporate events are only conferences and trade shows, think again. As long as objectives are clear and adequate resources are provided, you can expect to deliver on a wide range of goals, making corporate events a critical part of the marketing mix.

Corporate Events 62

Corporate Events Event Planning Trade Shows Speakers 62

GEVME

NOVEMBER 25, 2021

Online Trade Shows and Exhibitions – The equivalent of traditional trade shows that can incorporate webinars, virtual demos and virtual booths etc. With the rise of virtual events comes more virtual event players in the market. They’re best with fewer attendees to allow greater interaction.

Social Media 284

Social Media Trade Shows Event Ideas Entertainment 284

Connect Your Meetings

OCTOBER 8, 2019

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Conduct an influencer marketing campaign that delivers exceptional ROI.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

MeetingsNet

APRIL 5, 2024

The event, owned by MeetingsNet’s parent company Informa, connects meeting buyers and suppliers for one-on-one conversations but also weaves in educational opportunities; a trade show featuring destinations and experiential activations; and after-hours networking events. In this case, Reno Tahoe brought in the pups.

Trade Shows 52

Trade Shows 2024 Social Media Education 52

StraussCA

MARCH 4, 2021

Having part of your event digital offer new opportunities to market brands and to create leads, which your members will appreciate. Focus sound on the speaker and dull the ambient room sounds. Hybrid Trade Show. This past year, the association was able to hold two very successful virtual trade shows.

Trade Shows 98

Trade Shows Conference Sponsorships Events 98

Eventmobi

JANUARY 10, 2024

However, with so many different event apps for conferences on the market, it can be tough to know which one is right for you! From venue maps to speaker session schedules, your attendees can access everything they need instantaneously, without the clutter of physical event materials. Smoother communication. Book demos.

2024 195

2024 Conference Event Apps Speakers 195

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Build your event website. Pre-Launch Promotion.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Expo Pass

AUGUST 23, 2022

There may be a lot of tasks to get done (venues, speakers, marketing, etc.) Attendees, stakeholders, and speakers all have to know Why the event is happening. This is literally the schedule for your event, including speakers, breakout sessions, food services, and anything that will happen. Market your event.

Corporate Events 141

Corporate Events Event Apps Speakers Marketing 141

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Plus visitors and speakers want a different way to engage with the event.”. But the reality is that 80% of virtual attendance is free.

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Trade Shows Tech Event Tech 2022 97