Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Chevy incentivized the activity with a retail gift card. From the CMA Fest Archives: Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program. Agency: Jack Morton Worldwide.

Automotive 81

Automotive Sponsorships Retail Sustainability 81

Attendease

APRIL 9, 2024

For instance, outdoor retailer REI goes for nature-inspired themes like “Reach the Peak” for its employee summits. SaaS company HubSpot is known for its inbound marketing expertise, so they aptly chose “Inbound” as the theme for their annual conference. Get creative, but ensure the theme reinforces what your company stands for.

Corporate Events 195

Corporate Events Food and Beverage Entertainment Events 195

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. To boot, for each person who walks the pathway, Mercedes will make a $1 donation per footstep to The National Energy Education Development Project to help bring sustainability resources to schools through curriculum and customizable programs. MERCEDES-BENZ.

2021 132

2021 Food and Beverage Sports Hotels 132

ePly

MARCH 26, 2024

After all, it is difficult to sustain enthusiasm for an upcoming event over an extended period of time. This might include arranging catering services, admitting retail vendors, and/or bringing in tech specialists. But the sheer number of tools on the market today can be a bit overwhelming if not absolutely intimidating.

Event Planning 62

Event Planning Negotiating Events Event Planning Tools 62

EventMB

MAY 22, 2022

Embrace Sustainability: Use Recycled and Recyclable Materials. Stand done for STOLLER EUROPE at FRUIT ATTRACTION 2017 in Madrid ( Spain ) #marketing #tradefair #exhibition #exhibitionstand #boothdesign #boothdesigner #ioanddesign #comunicacion #tradeshow #marketingferial. Take the Green Challenge with a Sustainable Booth.

Trade Shows 168

Trade Shows 2022 2017 2018 168

Bizzabo

FEBRUARY 5, 2019

Every year, over 1,000 marketers, SEOs, agencies, consultants and executives converge on Seattle for MozCon. Danielle Launders has spent over six years working on events at Moz—managing everything from sponsorships to collateral to content and all of the logistics in-between. Brandon: Was the initial position for event marketing?

Speakers 55

Speakers Sponsorships 2019 Conference 55

Bizzabo

SEPTEMBER 6, 2018

Fundraising events are the combination of fundraising strategies and event marketing techniques that generate high event ROI. However, well-known nonprofits are finding that creative marketing tactics coupled with helpful event software can help find top donors while also offering attendees something more than a glass of wine.

Events 65

Events Sponsorships Transportation Education 65

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Agency: G7 Entertainment Marketing) 3.

Sponsorships 111

Sponsorships Apparel Entertainment Transportation 111

Event Industry News

OCTOBER 22, 2021

The events themselves were Housing 2021, Autumn Fair, Glee Birmingham, Money 2020 and World Retail Congress Summit. At Housing 2021, speakers were streamed in to the live stage, meanwhile at World Retail Congress Summit key speakers were streamed in. Event sponsorships are the top choice for organisers to monetise events.

Trade Shows 104

Trade Shows Sponsorships Speakers Event Apps 104

Eventtia

DECEMBER 4, 2023

For instance, Eventtia serves various clients in luxury, retail, and education. These features include user registration, payment processing, mobile check-in, on-site tickets and registration, event marketing (including landing pages, email customization, and lead generation), data and analytics, and a dedicated Virtual Events platform.

2024 48

2024 Retail 2011 2013 48

Eventtia

DECEMBER 4, 2023

For instance, Eventtia serves various clients in luxury, retail, and education. These features include user registration, payment processing, mobile check-in, on-site tickets and registration, event marketing (including landing pages, email customization, and lead generation), data and analytics, and a dedicated Virtual Events platform.

2024 48

2024 Retail 2011 2013 48

Event Marketer

DECEMBER 27, 2021

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. PREDICTION: Smaller, more targeted events and roadshows will continue to flourish as marketers cater to attendees’ varying levels of comfortability.

2021 111

2021 2022 Sports Retail 111

Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

Food and Beverage 95

Food and Beverage Apparel Sports Sponsorships 95