Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones.

Sports 114

Sports Sponsorships Wireless 2023 114

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

Sponsorships 86

Sponsorships 2024 2023 Sports 86

Eventmobi

FEBRUARY 21, 2024

With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Download the free Sponsorship Strategy Guide to learn how! Capturing contact information digitally is a quick, efficient, and more sustainable process for exhibitors.

Sustainability 195

Sustainability Sponsorships Banking Social Media 195

Event Marketer

FEBRUARY 22, 2022

Sustainability is top of mind for a vast range of industries, and the commercial construction and masonry business is no exception. It comes as no surprise, then, that the yearly exhibition for the industry, World of Concrete (WOC), just completed its most sustainable event yet. Require Online Registration. says James. “So

Sustainability 118

Sustainability Sponsorships Trade Shows 2022 118

Event Marketer

APRIL 11, 2022

The Ice House activation was designed to be shareable, sustainable and flexible. More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer.

Sponsorships 132

Sponsorships Apparel Sustainability Sports 132

Endless Events

APRIL 27, 2023

In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. So can in-kind sponsorships for events help you meet your event goals? The one organization I worked for that did a ton of event sponsorships had a sales department that did the selling.

Sponsorships 71

Sponsorships Negotiating Food and Beverage Events 71

Prestige Events Magazine

DECEMBER 18, 2023

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

Sponsorships 45

Sponsorships 2023 Government Sustainability 45

Event Industry News

JUNE 22, 2020

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. Companies feel they MUST BE there to be close to their community, their team and their market. Virtual meetings add a new string to the bow of the event industry, as a sustainable, efficient and measurable tool that can meet event goals.

Sponsorships 112

Sponsorships Travel Consulting Sustainability 112

Endless Events

JUNE 24, 2020

Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. So if you’ve been wondering what your options are, then just sit back, relax, and join us on this awesome journey through the world of sponsorships in the virtual realm!

Sponsorships 116

Sponsorships Social Media Conference Events 116

Prestige Events Magazine

JUNE 22, 2023

Bank to help transform the home of British motorsport into a smart sustainable venue. Dan Sherwood, Marketing Director at Santander UK said: “Santander UK shares a proud and successful history with Silverstone dating back to the title sponsorship of the F1 British Grand Prix in 2007.

Sustainability 52

Sustainability 2007 Banking Transportation 52

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Agency: G7 Entertainment Marketing) The National Parks were among artists who performed at the White Claw Shore House. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

2024 121

2024 Marketing Entertainment Apparel 121

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability.

Trade Shows 57

Trade Shows Healthcare Sustainability Sponsorships 57

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Read on and register today. #22.

2024 52

2024 Marketing Trade Shows Sponsorships 52

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. Plus, she shares the KPIs and metrics HPE is employing to measure the impact and business influence of its events and programs, as well as the future state of AI, sustainability, DEI and tech.

2015 97

2015 Sponsorships Sports Sustainability 97

Stova

MARCH 17, 2023

The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.

Sponsorships 40

Sponsorships 2023 Negotiating Sustainability 40

Attendease

APRIL 11, 2024

It sustains your event’s impact and helps you build a loyal community of interested participants. Retained attendees are likely to act as brand advocates for your company and your events, which can help increase attendees and boost revenue through registrations and sponsorships. Why is Retention Important Post-Event?

Social Media 195

Social Media Sustainability Sponsorships Management 195

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

2023 72

2023 Marketing Sustainability Event Marketing 72

Event Marketer

MAY 9, 2024

The activation marked the brand’s first sponsorship in the professional racing world. The sponsorship is part of a three-year experiential-fueled growth strategy that began in 2022 with the “Fuel your Play” brand campaign that came to life with a rollerblading and skateboarding “Hydrate and Skate” event in Santa Monica, CA. Liquid I.V.

Sponsorships 103

Sponsorships 2012 2023 2022 103

Event Industry News

FEBRUARY 10, 2020

Industry professionals arrived eager to learn more about how they could “work smarter, not harder”, with Matt Wozniak from The Event Lab chairing the ops stream; Caitlin Read, communications director from Comexposium, the marketing stream; and Carly Walker, sales director from Forum Events, the sales stream. It was well-received too!”.

Sustainability 80

Sustainability Sponsorships 2020 Marketing 80

Smart Meetings

DECEMBER 19, 2023

As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. Additionally, EIC introduced a new certification for event professionals interested in promoting sustainability and social impact in their organizations and global business events.

Trade Shows 98

Trade Shows 2024 Sustainability 2023 98

Event Industry News

APRIL 28, 2022

Freemans Event Partners has expanded its team with the appointment of two high level senior roles within sustainability and commercial partnerships. Chloe Lloyd joins the Gloucester-based multi-service event provider as Sustainability Manager, while Ross Parker takes up the role of Head of Commercial Partnerships.

Sustainability 62

Sustainability 2012 Sponsorships 2022 62

Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. The right sponsorship can support your event finances, boost event visibility and help you develop good connections with the sponsors for future opportunities. What is event sponsorship?

Sponsorships 52

Sponsorships 2023 Social Media Food and Beverage 52

Eventsforce

MAY 22, 2019

Yet securing and managing sponsorships is one of the biggest challenges organisers have to face. Decide Why Your Event Needs Sponsorship. Whilst one of your objectives for sponsorship is likely to be to bring money in, you also need to consider other reasons why you would like sponsors. Decide on Different Types of Sponsorship.

Sponsorships 93

Sponsorships Events Negotiating Management 93

TicketBud

JANUARY 11, 2024

Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike. Hybrid events also help event organizers meet sustainability goals. In this way, hybrid events also unlock new sponsorship opportunities.

Sponsorships 126

Sponsorships Trade Shows Sustainability Events 126

ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 127

Marketing Food and Beverage Sponsorships Tech 127

Expo Pass

JANUARY 3, 2024

The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology. Improve sustainability for a better world. Win big with event sponsorship.

2023 90

2023 2024 Sustainability Sponsorships 90

Endless Events

JULY 6, 2020

We’ve discussed attendee engagement , sponsorships , mistakes – just to name a few. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. Add A Personal Touch.

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

Attendease

APRIL 4, 2024

In this post, we’ll explore how to thoughtfully and sustainably expand your events. Think through the resources, staff, budget, venue size, marketing channels, etc., Identify areas like registration , marketing, logistics, on-site staffing, and breakout sessions that need dedicated support.

Event Management 195

Event Management Management Sustainability Venues 195

Event Industry News

NOVEMBER 5, 2021

Konduko , global event technology supplier and creator of the Intelligent Trade Shows TM concept, has announced a three-year sponsorship deal with Event Tech Live’s (ETL) shows in London and Las Vegas. Konduko’s tech enables us to continue our focus of delivering sustainable and contactless events.

Sustainability 57

Sustainability Trade Shows Sponsorships Event Tech 57

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Optimize each for SEO.

Conference 112

Conference Sponsorships Trade Shows Insurance 112

PCMA Convene

MARCH 4, 2024

Anchor Exhibitors If you have an expo floor, its future sustainability will be a direct result of anchor exhibitor retention. If you are yielding at least $1 of sponsorship for every $3 of exhibit booth sales, you have good revenue diversification. Set goals for the number of exhibitors with booth sizes of 400 square feet or more.

Conference 105

Conference Sponsorships Financial Consulting 105

SpotMe Blog

JUNE 29, 2022

You might also be able to track down partners for the virtual event that can help cut costs, like a company that can help with live streaming, or offer reduced rates for virtual sponsorship opportunities. MeetGreen , a sustainable event agency, found that the typical conference attendee produced 1.89 kilograms of trash per day. .

Event Marketing 130

Event Marketing Marketing Travel Events 130

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Brooklyn Bridge Park’s sustainability practices complemented those values with its use of salvaged materials, collection of storm water for irrigation use, recycling, waste management and more. broadcast audience. Agency: TXG (The Experiential Group).

Sponsorships 88

Sponsorships Sports Social Media Marketing 88

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 117

Marketing Fashion Education Apparel 117

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. Shelby Luzzi Shelby Luzzi Luzzi is the first senior manager, sustainability, of Destination DC (DDC).

Hotels 93

Hotels Sports Sustainability Hospitality 93