Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’
Event Marketer
JULY 31, 2023
This year’s The Hill in New York, held at Brooklyn Bridge Park, July 14-16, featured a livestream of the Gentlemen’s and Ladies’ Finals on the big screen through U.S. On-site activations are befitting of the British palette for low-key sponsorships. The brand has its sights on activating The Hill in other markets.
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