Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Event Marketer

APRIL 4, 2022

The market offered a range of shareable moments, including a 360-degree video activation. 23-24 with a Secret Farmers Market experience in New York City. Knorr Touts Home Cooking With Social Media Deliveries and a Pop-up Farm Stand. The not-so-secret farmers market was designed to be shareable.

Marketing 128

Marketing Social Media 2019 Education 128

Attendease

JANUARY 23, 2024

It requires you to use all of your marketing channels and tools, including your website. For example, you might choose “professional networking workshop New York” to attract young professionals in New York to your professional development event. After all, how can your event be successful without any attendees?

Social Media 195

Social Media Events Marketing Management 195

Smart Meetings

NOVEMBER 27, 2023

Read More: How to Work Around Shortages During Holiday Season Events 12 Days of Christmas in New York Santa is coming to New York for Christmas at New York Marriott Marquis ! New York Marriott Marquis has 102,879 sq. M Social Hotel Times Square New York offers planners 903 sq.

Hotels 92

Hotels 2024 Social Media Events 92

Event Marketer

SEPTEMBER 5, 2023

We do these events in New York City, and the question’s always: Are we going to hit anybody other than the people who are attending the event? And that’s really the purpose of the content that we created, the video we pushed out afterward, the consumers who are coming and taking selfies and pictures and putting them on social channels.

Social Media 92

Social Media Hospitality Sports Marketing 92

The Planner's Lounge

MAY 10, 2024

We are excited to feature Yvonne Unubun from New York. Name: Yvonne Unubun Business Name & Location: Events by Mayven, based in New York, serves clients in the New York, New Jersey, and Connecticut areas. However, I was motivated to start Events by Mayven after planning my wedding.

Advertising 52

Advertising Social Media Travel Consulting 52

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Social Tables

OCTOBER 28, 2016

These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. Their Twitter account is a treasure trove of innovative and unconventional ideas for anyone in catering, planning, or experiential marketing. DahliaElGazzar.

Social Media 60

Social Media Hospitality Hotels Travel 60

Event Marketer

MARCH 11, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Who ya gonna call?

Insurance 82

Insurance Sponsorships Social Media Financial 82

Event Marketer

NOVEMBER 1, 2021

9-10 at Hudson Yards in New York City. There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week.

Social Media 86

Social Media Fashion Contracts Events 86

The Castle Group

JANUARY 31, 2023

Since one of ChatGPT’s uses is creating marketing and social media content, it’s worth learning more. Here are the unedited responses: How will AI change the marketing industry? Artificial intelligence (AI) is set to have a significant impact on the marketing industry.

Marketing 52

Marketing Social Media Technology Management 52

Event Farm

OCTOBER 24, 2017

It's a new kind of goal—one in which the experience is not a means to an end, but the end in itself. Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. The first major takeaway is that people crave experiences.

Marketing 150

Marketing Social Media 2017 Venues 150

Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. The New York City Galaxy Experience Space will be open Jan. Those who find a bottle can scan the code and enter to win a trip to Florida, the “original orange juice state.” 17 through Feb.

Food and Beverage 112

Food and Beverage 2024 Social Media 2016 112

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. sculpture design). DAVID BOWIE ESTATE. Photo credit: Valspar.

Apparel 139

Apparel Social Media 2021 2020 139

Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby.

Fashion 83

Fashion Retail Entertainment Social Media 83

Smart Meetings

SEPTEMBER 13, 2023

Organizations such as The MRN Agency have dedicated their data-driven marketing and event production company to representing diversity both within their company and through their installations and live experiences. The MRN Agency proves diversity leads to success Sept. 15t h through Oct.

Social Media 95

Social Media 2023 Marketing Meetings 95

Event Marketer

NOVEMBER 1, 2021

The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. 26-29 for the Oct. 28 show premier. 26-29 for the Oct.

Social Media 95

Social Media Fashion Sports 2019 95

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 60

Marketing Social Media Retail Advertising 60

Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. These examples of effective live guerrilla marketing events will inspire some of your own.

Marketing 80

Marketing 2018 2010 Social Media 80

Expo Pass

JUNE 1, 2021

The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. The New York Times recently pointed out that Eurovision’s 2021 event (which was the first major in-person awards show in 2021) lacked any visible big-brand marketing.

2021 78

2021 Marketing Social Media Sponsorships 78

Smart Meetings

JULY 28, 2023

Samuel Spurrier Samuel Spurrier Spurrier is appointed as The Westin Maui Resort and Spa Ka’anapali ’s director of sales and marketing. Jordan Howell Jordan Howell Howell joins Lotte New York Palace as hotel manager. Ray Guyton Ray Guyton Guyton joins Blossom Hotel Houston as director of sales and marketing.

Hospitality 76

Hospitality Tourism Hotels Retail 76

Event Marketer

OCTOBER 31, 2023

Leveraging its Sapphire brand for the activation, Chase offered court time, a luxury in New York City, for cardmembers to book via its Ultimate Rewards platform, as well as special clinic moments with tennis pros Lindsay Davenport and James Blake. Schoff says.

Sponsorships 101

Sponsorships Food and Beverage 2023 Sports 101

Event Marketer

JUNE 14, 2021

Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling activation June 9-13. Agency: Department of Wonder, Los Angeles.

Retail 99

Retail Social Media Marketing Education 99

Event Marketer

JULY 17, 2023

“Having sticky opportunities to create a bit of social buzz and earned awareness is going to be equally as important as having the right sort of reach-based media plans and having in-real-life as part of the media mix because this category is all about being out and about and experiencing the summer.

Social Media 78

Social Media Marketing Event Marketing Meetings 78

Smart Meetings

SEPTEMBER 30, 2022

Schroeter is director of sales and marketing and Stephens is general manager for DoubleTree Suites by Hilton Doheny Beach in Dana Point, California. Before this, he worked as general manager of Crowne Plaza Resort in Lake Placid, New York, and general manager of Hotel Alba in Tampa. Sabrina Schroeter and Donovan Stephens.

Hotels 98

Hotels Hospitality 2020 Consulting 98

MeetingsNet

APRIL 12, 2024

On April 11, Global Meetings Industry Day was marked by in-person educational sessions and meet-ups, a 12-hour virtual event, hundreds of social-media posts—and even an original poem. Here, Rachel Andrews, head of global events for Cvent, spoke on developing an institutional event-program process. Here’s how the city’s Jacob K.

2024 52

2024 Meetings Social Media Education 52

Expo Pass

NOVEMBER 18, 2020

But doable… We checked out a few recent events, and took notes on some creative marketing techniques that got us excited to show up, virtually at least. . Digital marketing will always be essential, but a print is forever. Post about it a bit on social media, but keep it vague. The cool motion graphics trailer.

Marketing 78

Marketing Social Media Technology Events 78

Event Marketer

OCTOBER 5, 2023

Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

Fashion 99

Fashion Social Media Entertainment Transportation 99

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns.

Healthcare 246

Healthcare 2002 Education Consulting 246

Event Marketer

DECEMBER 18, 2023

And for a show like ‘Frasier,’ with such a massive, passionate, built-in fan base, we wanted to be able to show them in a big way that we were going to get it right—the show itself and the marketing around it. And our experiential presence allowed us to do that.” We know how important that is. It’s a really big fan base.

Social Media 106

Social Media Marketing Event Marketing Events 106

Event Farm

OCTOBER 24, 2017

.” It’s a new kind of goal—one in which the experience is not a means to an end, but the end in itself. Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. The first major takeaway is that people crave experiences.

Marketing 100

Marketing Social Media 2017 Venues 100

Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

Fashion 74

Fashion Social Media Marketing Event Marketing 74

Event Marketer

OCTOBER 17, 2022

launch of its new premium product, Cristalino, Espolòn Tequila wanted to draw attention to its roots in Los Altos de Jalisco, Mexico, by recreating the idyllic atmosphere of the Yucatán Peninsula’s cenotes with a pop-up in New York City’s SoHo neighborhood, Sept. For the U.S.

Social Media 85

Social Media Marketing Event Marketing Conference 85

GEVME

MARCH 15, 2019

Social Media Marketing World 2019. To all the online life devotees (aka social media professionals), this is a chance to visit San Diego and associate with individual web-based life advertisers. 10/1, SPiN New York. March 2019. 3/20–3/22, San Diego Convention Center. October 2019. November 2019.

2019 179

2019 Event Management Conference Management 179

Event Marketer

JUNE 1, 2022

Showtime evoked the Roosevelt era at The Ritz-Carlton New York, Central Park; the Ford era at The Ritz-Carlton, Los Angeles; the Obama era at The Ritz-Carlton, Chicago; and aptly celebrated all three leading ladies at The Ritz-Carlton, Washington, D.C. Social media amplification was another essential piece of the strategy.

Fashion 121

Fashion Entertainment Social Media Marketing 121

Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history.

Apparel 117

Apparel 2022 Fashion Social Media 117

Smart Meetings

AUGUST 26, 2022

The intent of touching down in major markets was not only to host elegant parties but also to gather feedback during roundtable discussions from industry professionals, from planners to executives, on how to better execute events and produce elevated experiences. “So with 100 guests in attendance. Extending Digital Reach.

Entertainment 98

Entertainment Social Media Venues 2022 98