Eventtia

MAY 22, 2023

From product launches and demonstrations to workshops and themed experiences, the types of in-store retail events are as diverse as the brands and industries they represent. Let’s explore some of the most common and effective types of in-store retail events and how they enhance the customer journey. ?

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Retail Food and Beverage Fashion Consulting 48

Ins'Tent

FEBRUARY 14, 2024

Back to Inflatables Hub Inflatable marketing materials are a new but effective approach to advertising efforts. Inflatable signs are roughly a third of the cost of traditional marketing tools, such as billboards or stationary signage, and even less than other options, like sign spinners or contests.

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Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. But the marketing insights it gained are invaluable. More B-to-B Insights: Meet the 2021 Dream Team: The Sharpest Minds in B-to-B Events.

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Smart Meetings

MAY 15, 2023

When the $520 million opened the first week in May, it was hailed by the meetings industry as a “game-changer.” To find out how and why the resort will have planners feeling like it’s championship season, we asked Gus Tejada, Omni PGA Frisco Resort director of sales and marketing, for some context. We have nine outdoor meeting spaces.

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Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Prestige Events Magazine

MARCH 24, 2023

Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care. It costs over £11.5 million to run the services each year. Whilst the NHS contributes approximately £7.1

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Meetings Trade Shows Retail Social Media 98

zkipster

JUNE 28, 2023

I grew up in Bulgaria and attended the University of Veliko Tarnovo , where I majored in Marketing. When I graduated I joined the marketing department at Boliarka – one of the biggest breweries in Bulgaria – where I worked alongside the marketing managers on research and promotions.

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Meetings Retail 2019 2023 62

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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Marketing Social Media Retail Advertising 167

Smart Meetings

MARCH 27, 2023

meeting space. Many destinations boast high-end shopping experiences featuring designer brands, but The Museum offers shoppers the opportunity to get their shopping fix with a non-traditional retail experience. In addition, the boutique-style shop allows local and international creators to introduce and market their goods.

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Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

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Eventinterface

JANUARY 3, 2019

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 100

Marketing Conference Apparel Insurance 100

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. More and more, corporate event and meeting planners are using pop-up events for meetings, product launches, and even hybrid events. Strong Marketing.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

SmartMeetings

SEPTEMBER 29, 2017

Event planners can take advantage of the unique landscapes offered by stores large and small to bring people together and add a dash of retail therapy. Add a little history to your excursion at Faneuil Hall Marketplace (Quincy Market) in Boston, Massachusetts. Here are five ways to borrow that boutique vibe for your next event.

Retail 40

Retail Fashion Meetings Entertainment 40

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything!

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Plan Your Meetings

NOVEMBER 1, 2017

According to Psychology Today , retail therapy involves shopping with the aim of improving the mood of the buyer. The main benefits of retail therapy include escape, relaxation and rejuvenation. Here are some ideas for incorporating retail therapy into meetings, conferences and events. Kit Yarrow Ph.D.

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Retail Conference Meetings Fashion 31

Event Marketer

OCTOBER 4, 2021

Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj. With experiential, this is also the case. This hybrid approach is the new norm.”

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Retail Marketing Technology Events 112

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Toy Fair Everywhere debuted with 592 brands and 30,000 unique products for 1,627 buyers (retailers) who attended. Kimberly Carcone.

Marketing 119

Marketing Trade Shows Retail Advertising 119

Smart Meetings

JANUARY 5, 2024

Joining Gernazick is Neeley, who will serve as director of spa, wellness and retail. At Visit Denver, she will develop, direct and execute convention and meeting sales and destination services strategies. Simaan Hawa Simaan Hawa, Montage Laguna Beach Hawa joins Montage Laguna Beach as director of sales and marketing.

Food and Beverage 105

Food and Beverage Tourism Hospitality 2002 105

Smart Meetings

FEBRUARY 20, 2024

Although the city has multiple suppliers who often sell large quantities to major retailers, farmers also have their eyes set on smaller, more memorable experiences right on the farm. Why sell something wholesale if you can sell it at retail?” We also have a local farmers market. Trimmer asks. We started producing our wineries.

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Event Industry News

MAY 16, 2019

The research, conducted for experience marketing agency George P. Johnson, surveyed C-Suite decision makers at brands with 500+ employees, asking about their knowledge and plans around the use of mobile in marketing. Only 3% of respondents felt there are no main barriers to this type of marketing innovation.

Retail 58

Retail Tech Banking Technology 58

Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. And two, connect with our fans and community of POPFLEX customers,” says Jen-Ai Notman, vp-marketing at POPFLEX. Agency: In-house.)

Retail 76

Retail Social Media Apparel 2022 76

Event Farm

DECEMBER 27, 2016

Keep reading to learn more about what drove them to the Farm and what excites them about the future of the event marketing industry. I heard about Event Farm through a chance meeting with a member of the executive team. I'm a futurist nerd at heart and spent the past seven years in technology hardware development and retail.

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Speakers Retail Meetings Social Media 184

Eventtia

JULY 24, 2023

In today’s competitive business landscape, event tech has become indispensable for big retail companies looking to drive growth, engage customers, and strengthen brand presence. We can’t ignore the impact of event technology on a retail company’s events strategy.

Event Tech 62

Event Tech Tech Retail Event Management 62

Smart Meetings

NOVEMBER 10, 2023

She previously served as the resort’s manager for small groups & meetings, having begun with the resort in 2011 as a member of the sales & marketing team. He has served in numerous roles at the resort for the past 12 years, most recently as retail manager for The Sanctuary at Kiawah Island Golf Resort.

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Hospitality Tourism Hotels 2011 97

Smart Meetings

JANUARY 12, 2024

With over 20 years of experience in the industry, and as a local for many years, she will support the tourism board’s multifaceted strategy to drive corporate meetings and event business to hotels and hospitality partners throughout Monterey. She brings over a decade of experience in group sales and hospitality.

Hospitality 87

Hospitality Hotels 2023 Tourism 87

Smart Meetings

JANUARY 3, 2023

Where we spend our event budget matters, but meeting professionals already have full-time jobs. What makes any city distinct is the people,” she said on a recent tour of Pike Place Market that required ducking around to the back of shops to meet, talk to and hear the stories of vendors who pour their passions into their family businesses.

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Retail Marketing Meetings Conference 90

Event Marketer

FEBRUARY 15, 2024

Alexa Richardson, Director of Brand Activation and Field Marketing, Ashley Global Retail Brand ambassadors distributed swag, like bandanas and hats. Photo credit: Ashley The post Super Bowl LVIII: Furniture Brand Ashley Pops Up its Biggest Activation Yet in Las Vegas appeared first on Event Marketer. Agency: FlyteVu.

Sports 88

Sports Retail Hotels Entertainment 88

Smart Meetings

FEBRUARY 22, 2019

Rent the Runaway can help you can look like Emma Stone in The Favourite, wearing the castle gown by ML Monique Lhuillier for $95 (retail $998); or inspired by Green Book , wearing the cobalt Marilyn gown by Allison Parris for $75 (retail $485). Related : Harness the Kardashian Effect to Market Your Event.

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Meetings Retail Technology Marketing 78

Eventtia

JULY 24, 2023

Event technology has become critical for big retail companies looking to drive growth, engage customers, and strengthen brand presence. With the rise of robust event technology platforms, retail companies can host large recurring events, gather valuable data, and integrate planning workflows with existing in-house ecosystems.

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Event Technology Technology Retail Event Tech 48

Event Industry News

NOVEMBER 24, 2023

The Meetings Industry Association (mia) responds to the Chancellor of Exchequer’s Autumn Statement 2023 that today set out the government’s plans for tax and spending.

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Retail Government 2023 Meetings 62

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything!

Social Media 195

Social Media Retail Automotive 2021 195

Event Industry News

DECEMBER 9, 2019

Event organiser, Informa Markets, has announced the appointments of Mark Temple-Smith as chief operating officer (COO) of the company, and Nancy Walsh as president of its fashion business, which includes leading brands such as MAGIC, COTERIE, PROJECT and PROJECT WOMENS. Both will be part of the company’s senior management team.

Marketing 69

Marketing Fashion Retail Sports 69

Smart Meetings

JUNE 27, 2023

Smart Meetings chatted with Cheryl M. Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue.

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Smart Meetings

MARCH 29, 2022

That message of diversity, abundance and welcoming is even more applicable for groups looking to return to in-person meetings safely and dynamically. Marketing conferences is more complicated now than it was two years ago. They are inventing new virtual and hybrid solutions that will lead to more productive meetings everywhere.

Meetings 52

Meetings 2007 Hotels Entertainment 52

Smart Meetings

MARCH 29, 2022

That message of diversity, abundance and welcoming is even more applicable for groups looking to return to in-person meetings safely and dynamically. Marketing conferences is more complicated now than it was two years ago. They are inventing new virtual and hybrid solutions that will lead to more productive meetings everywhere.

Meetings 52

Meetings 2007 Hotels Entertainment 52

Smart Meetings

JULY 28, 2023

Samuel Spurrier Samuel Spurrier Spurrier is appointed as The Westin Maui Resort and Spa Ka’anapali ’s director of sales and marketing. Margaux Helm Margaux Helm Helm steps in as marketing manager for meetings at Visit Seattle , the city’s tourism and promotion bureau.

Hospitality 89

Hospitality Tourism Hotels Retail 89

EventMB

MAY 24, 2022

asked Sean Perkins, Vice President, Marketing, Consumer Technology Association (CTA), producer of CES, during Skift Meetings’ recent Event Tech Innovation Summit. The post Doing Hybrid Events Right Is Hard: Top CES Official appeared first on Skift Meetings.

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