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What to Look for in a Marketing Communications Agency

The Castle Group

The definition of Marketing Communications (Marcom) varies, so let’s start there. Marcom is the messages and assets your company develops to communicate with its stakeholders. Your company’s marketing mix comprises the channels you use to reach your target audience. Marketers often say how “noisy” it is out there.

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What Is Integrated Marketing Communications? Definition, Strategy, & Examples

The Castle Group

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

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Embracing the Future: How AI Transforms Association Marketing and Communications

StraussCA

From chatbots answering customer queries to predicting trends and personalizing experiences, AI is the secret sauce transforming how we work, play, and market. AI allows you to create highly targeted campaigns by analyzing member data.

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New marketing and communications manager at Te Pae Christchurch Convention Centre

Event Industry News

Te Pae Christchurch Convention Centre welcomes the appointment of Melanie Gurden to the role of marketing and communications manager. Ms Gurden joins the Te Pae Christchurch team after a successful tenure with professional services organisations and brings valuable expertise in brand management, marketing, and communications.

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Five Lessons an Education in Marketing Communications Taught Me About Creativity

The Castle Group

Under the advice of my parents, I selected Marketing Communications as my major. Here are five lessons I learned from studying Marketing Communications that made me a better artist and more versatile creator: Lesson 1: You must know all the rules before you can bend or break them. Photo by @Firmbee on Unsplash.

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UFI strengthens Marketing & Communications team with Noor Shalghen and Molly Thornberg

Event Industry News

UFI, The Global Association of the Exhibition Industry, has appointed two new members to its Marketing & Communications team, Noor Shalghen and Molly Thornberg. Noor Shalghen joined UFI as Marketing & Communications Coordinator. Both are working for the association’s headquarters office in Paris.

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ExCeL London appoints new director of marketing & communications

Event Industry News

ExCeL London has strengthened its senior leadership team with the appointment of Michelle Kemp as director of marketing & communications. . Michelle began her career working as an event organiser before moving into marketing roles for major international brands including Marks & Spencer and The Jockey Club.