article thumbnail

Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. The Right Venue.

article thumbnail

Sampling is Back: Get a Taste of the Impossible Food Truck Tour

Event Marketer

As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. MorningStar Farms Hits Retailers and Breweries on the Grill It to Believe It Tour. The brand’s target audience?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Food and Drink Ideas for Your Event

Floktu

Food and beverages cover a fair share of an event budget and are one of the areas that an event manager will spend time to achieve the best money-value ratio. Expectations are higher than ever, and with the growth of social media, attendees desire not only good quality but also good looking food. delicious.com.au).

article thumbnail

A Quick Guide To Types of In-Store Retail Events

Eventtia

From product launches and demonstrations to workshops and themed experiences, the types of in-store retail events are as diverse as the brands and industries they represent. Let’s explore some of the most common and effective types of in-store retail events and how they enhance the customer journey. ?

Retail 48
article thumbnail

Make More Sales with Pop-up Events

Attendease

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. The appeal of flash retail grants a sense of adventure to your shopping trip, aligning with changing trends in how consumers spend their money - looking more for experiences than products.

article thumbnail

Make More Sales with Pop-up Events

Attendease

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. The appeal of flash retail grants a sense of adventure to your shopping trip, aligning with changing trends in how consumers spend their money - looking more for experiences than products.

article thumbnail

Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Generating Buzz Chase invested in paid media, social, digital and OOH within the New York City Metro Area, specifically focused on the 7 Train and the Long Island Rail Road since they are on the path that most attendees take to get to the US Open in Queens.