Experiential at NYFW 2024: Candy Shoppes, Skin Sanctuaries and Holographic Bears
Event Marketer
FEBRUARY 21, 2024
Five stylish activation ideas from New York Fashion Week New York Fashion Week (NYFW) is a biannual affair that typically overflows with exclusive runway shows and afterparties. But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception.
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