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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. sports for the better part of the last 16 months: fans. To find out how others are approaching their sports sponsorships in the months ahead, we tapped a few brand experts for their insights and predictions.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year.

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Corporate Event Themes: 45+ to Choose From

Attendease

Planning a corporate event? The secret ingredient to an engaging and memorable event is…drumroll please… the theme ! A creative theme brings cohesion to all the moving parts of your event — from décor, activities, catering, and more. But coming up with a corporate event theme idea is easier said than done.

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Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. Aleco Azqueta.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. WILSON SPORTING GOODS. This year’s competition, taking place Aug. MERCEDES-BENZ.

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New Revenue Streams from Events

GEVME

The block of event revenue streams or income streams includes the material profit that the company receives from each consumer segment. Event revenue definition. The followin g event revenue definition is fairly simple. Event revenue means revenue generated in connection with events. Event revenue challenges.