Event Marketer
MAY 10, 2021
Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. Following is a look at how four brands are leveraging experiential strategies to usher in a retail revival. Three Ways Kendra Scott Masters Retail Events.
Event Marketer
OCTOBER 11, 2021
Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window.
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Event Marketer
JUNE 30, 2023
was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”
Event Farm
SEPTEMBER 5, 2017
Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy. So, what’s the future of tech?
Event Marketer
JANUARY 10, 2022
So we sat down with Harley Ward, national creative director-retail innovation and store environment at AT&T, who revealed how the brand, with help from agency partner Twenty Four 7, will leverage three key flagship retail stores and a strategic online presence to grow deeper personal connections that last well beyond a moment in time.
Event Marketer
JANUARY 31, 2022
Bombay forged community connections with its Holiday Storefronts by transforming empty retail spots into unique displays. Targeting all consumers, Bombay’s three window display activations attracted both in-the-know consumers (thanks to Bombay’s pre-event paid social strategy), and passersby. Build in digital direction.
Event Marketer
MAY 17, 2021
As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.
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