Ins'Tent

FEBRUARY 25, 2019

Technology has transformed the marketing world, and some of the most basic elements of traditional event marketing are now obsolete. For example, mass marketing is less likely than ever to attract the attention of new clients. The event marketing mantra has always been “show, don’t tell.”

2018 40

2018 Event Marketing Marketing Social Media 40

Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

Fashion 72

Fashion Social Media Marketing Event Marketing 72

Event Marketer

FEBRUARY 7, 2022

3-4 at historic Harlem Parish and offered content programming, murals, fashion displays, local vendors and refreshments. We partnered with local Harlem fashion, art and culinary Black-owned brands and gave people the opportunity to come out to meet some of these visionaries and sample their products. Agency: Allied Experiential.

Fashion 73

Fashion Social Media Financial Entertainment 73

SmartMeetings

JUNE 12, 2018

Social media campaigns have become crucial to event professionals. It’s the fastest way to spread the word about upcoming events, connect with potential attendees and boast about what makes you the best planner. But nothing truly beats good, old-fashioned email. Increase attendance at an upcoming event?

Event Marketing 46

Event Marketing Marketing Social Media Fashion 46

Event Marketer

OCTOBER 5, 2023

Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

Fashion 95

Fashion Social Media Entertainment Transportation 95

Event Marketer

OCTOBER 4, 2022

“‘Monarch’ is rooted in country music; there’s glitz and glamour and fashion. 11] aligned perfectly with New York Fashion Week.”. To generate buzz, FOX hosted an advanced press event and leveraged FOX and “Monarch” social media channels for promotions, as well as those of the brand’s partners.

Fashion 81

Fashion Retail Entertainment Social Media 81

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. percent in 2022 to 30.8

Sponsorships 91

Sponsorships Wireless 2024 Advertising 91

Big Tickets

OCTOBER 13, 2017

Or, you can go the old fashion way and just use one image. If there was, marketing would be far less interesting. Want to know more about how you can use Facebook to market your events? The post Event Marketing With Facebook Ads appeared first on Xorbia Tickets. Check out this article !

Event Marketing 55

Event Marketing Marketing Advertising Fashion 55

Event Marketer

NOVEMBER 1, 2021

There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week. VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In.

Social Media 83

Social Media Fashion Contracts Events 83

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Agency: 15|40.

2024 96

2024 Fashion Entertainment Social Media 96

Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. A little warning: guerrilla marketing looks easy. Spotify’s Cosmic Playlists.

Marketing 80

Marketing 2018 2010 Social Media 80

Event Marketer

NOVEMBER 1, 2021

More From HBO’s Event Portfolio: Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year. HBO Max Targets Gen Z with an ‘Un-Fashion’ Installation. The goal of the program was to create activations with diverse representation celebrating Black-owned businesses in key markets.

Social Media 91

Social Media Fashion Sports 2019 91

Event Marketer

OCTOBER 10, 2022

Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. An LED ticker tunnel served as a share-worthy entry moment.

Fashion 94

Fashion Social Media Technology Event Marketing 94

zkipster

JUNE 8, 2023

Let’s get planning… Event planning checklist: event framework 1 Define your event First things first, decide what type of event you want to host: sporting event, awards ceremony, fashion show, launch party, gala , or fundraising dinner, for example. Next, define specific goals for your event.

Event Planning 62

Event Planning 2023 Social Media Fashion 62

Event Marketer

DECEMBER 20, 2021

Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform.

Fashion 98

Fashion Social Media 2022 2020 98

Event Farm

MAY 17, 2017

This is a guest post by Denayja Reese , a multi-city Event Production and Experiential Marketing Consultant who has worked with companies like Toyota, Airbnb, Spotify, and more. If you are producing a more professionally-driven industry event like a conference, then LinkedIn and Twitter are your spaces.

Social Media 144

Social Media Fashion Consulting Events 144

Event Marketer

NOVEMBER 8, 2021

The experiential pop-ups invite guests to discover the music, fashion, art and other influences of Bowie and his artistry through video, photography and audio experiences in partnership with Sony 360 Reality Audio. The marketing campaign is planned to extend into a multi-year effort. Agency: Factory 360 , New York City.

Apparel 114

Apparel 2022 Fashion Social Media 114

Event Marketer

JUNE 1, 2022

“For ‘The First Lady,’ we did all the things—you buy media, you buy out-of-home, you buy television, you buy digital, you buy social, you do straightforward premiere events with red carpets,” says Puja Vohra, evp-marketing and strategy at Showtime Networks.

Fashion 119

Fashion Entertainment Social Media Marketing 119

Canadian Special Events

APRIL 23, 2018

Three extraordinary examples of how to use experiential marketing to cut through the clutter and connect directly with the end user. Best Experiential Marketing Event – Mandell Entertainment, Toronto, ON for Roots Northern Lights. Car shows in the 1920s became a popular way to market automobiles to consumers.

Marketing 45

Marketing Social Media Entertainment Fashion 45

Maritz Global Events

DECEMBER 26, 2019

Meeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward. From examining different options to spatial design, from social media to the over-50 crowd, there was a lot of accessible content that event professionals found helpful.

2019 96

2019 Social Media Fashion Banking 96

Event Marketer

NOVEMBER 14, 2022

The content could be shared on participants’ social channel of choice and was broadcast across the external signage of the company’s Times Square headquarters, a social media strategy that was supported by Morgan Stanley’s first-ever influencer partnerships.

Financial 99

Financial Fashion Banking Social Media 99

Bizzabo

MARCH 7, 2019

See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Guerilla marketing campaigns are one of the more unique event types. These examples of effective live guerilla marketing events will inspire some of your own. Why You Should Invest in Guerilla Marketing.

Marketing 48

Marketing 2018 2010 Social Media 48

Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. being its biggest market, BÉIS looked at other large U.S. in July and then heading to Vancouver in August.

Hotels 96

Hotels Travel Airlines Fashion 96

Event Marketer

JULY 3, 2023

Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform A custom welcome sign greeted attendees as they entered the post-screening reception at Elysian Park. As somebody who was alive during the original time, it was nice to look back and pull some of my memories forward into making this event.”

Fashion 82

Fashion Social Media Transportation Marketing 82

Planning Pod

AUGUST 29, 2023

Follow us on LinkedIn and other social media for the hottest tips for budding event pros. It’s never been simpler to give your team access to their inbound messages and follow-up with clients in a timely fashion. In your mailbox, setting a Quick View to show only emails to a specific email address only takes a few clicks.

Management 78

Management Fashion Social Media Events 78

Event Marketer

OCTOBER 24, 2022

Users can also unlock Cheetle Codes from Cheetos’ social media accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse.

Apparel 81

Apparel Fashion Retail Social Media 81

Event Marketer

OCTOBER 31, 2023

Yes, the US Open is about tennis, but what’s that cross-section with entertainment and fashion and culinary and all the different pieces that people like to have as an experience these days?” Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on Event Marketer.

Sponsorships 97

Sponsorships Food and Beverage 2023 Sports 97

EventBank Insights

NOVEMBER 28, 2019

These are some tips on how to find some great speakers for your next event. Dive into social media. In this digital age, it’s not smart to forget about social media. Social media isn’t only for teenagers to post pictures with their friends. Reach out to your network.

Speakers 97

Speakers Social Media Fashion Events 97

Skiddle

JULY 28, 2021

It can be a bit overwhelming sometimes when it comes to trying to sell events out online and maximise your reach, especially within a crowded market. We thought that we’d give out some helpful pointers to help you push through those last few sales and optimise event marketing. Social media.

Social Media 52

Social Media Fashion Events Marketing 52

Eventtia

OCTOBER 9, 2023

For example, your goal may be to attract 300 attendees and achieve 20% sales of the new line on event day. Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Strategize the marketing and execution. Build the sequence of the event.

Event Planning 88

Event Planning Retail Social Media Speakers 88

Showclix

JUNE 9, 2020

You’ve got the lineup, scheduling, branding, and marketing language ready for your first virtual event, and now it’s time to actively begin promoting it. Fortunately, our event marketing experts have you covered! You’ll want to harness the contact information you already have from past purchases to your in-person events.

Social Media 72

Social Media Sponsorships Entertainment Negotiating 72

Event Marketer

OCTOBER 3, 2022

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. Market research and recruiting. 1 Black culture event,” she says.

2030 94

2030 Sponsorships 2007 Fashion 94

All Seated

JUNE 22, 2020

It is all fashion and no function. . Here are three ways to make sure your website can fulfill its role of being one of your most important marketing assets. Aleya is the current Marketing Committee Chair for NACE and a top speaker at conferences and events like Catersource and The Special Event.

Marketing 50

Marketing Fashion Banking Social Media 50

Event Marketer

JANUARY 16, 2023

Based at the Wynn Las Vegas over two days, Reddit Future Tellers aimed to show brands and marketers how the platform’s tools and insights can drive meaningful business outcomes. The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer. Agency: Giant Spoon.

2009 85

2009 2010 Transportation Fashion 85

Event Marketer

JULY 10, 2023

.” -Damien Baines, Global Experiential Lead, Meta The centerpiece of Meta’s activation at the 2023 Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and advertising industries—was the creator-led Reels SuperStudio for the second consecutive year.

2023 81

2023 Education Fashion Advertising 81

Capterra Event Management

JANUARY 24, 2017

While you are marketing and plastering your event all over the usual social media platforms ( Twitter , Facebook , etc.), one that is sometimes overlooked is the social app that embraces the power of pictures. Spreading the word about your event. attendees to the events. Instagramming the event.

Social Media 40

Social Media Fashion Events Marketing 40

Skiddle

NOVEMBER 22, 2022

As 2022 draws to a close, promoters across the country will be thinking of creative New Year’s Eve event ideas to draw in customers and provide a memorable occasion. Competition is tough across the New Year’s period, and a creative event type or innovative marketing strategy can contribute to a successful event.

Advertising 52

Advertising 2022 Social Media Marketing 52