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Make the meeting bigger!

Conferences that Work

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. For too long, we’ve equated a meeting’s “success” with its size. What to do?

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Podcast: The Importance of Reconnecting

EventMB

It features testimonials from a diverse group of 21 event industry professionals who share their core reasons for being at the 18th edition of the trade show, the first since the start of the Covid pandemic.

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5 Trends That Are Changing Meeting Design

PCMA Convene

Her research, along with input from additional thought leaders, was synthesized into five trends and applied to business events. These five trends are consumer and market forces that are here to stay,” Fairweather said. “We More Meeting Trends. What the ‘Sense of Place’ Travel Trend Means for Event Design.

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Share information; don’t hoard it

Conferences that Work

But I’m a consultant who has long subscribed to Jerry Weinberg’s Seventh Law of Marketing : “Give away your best ideas” and Credit Rule : “You’ll never accomplish anything if you care who gets the credit”, from his invaluable book The Secrets of Consulting. Share information; don’t hoard it.

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Which meeting design books should I buy?

Conferences that Work

Here are five meeting design books I especially recommend. Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). Intentional Event Design ( ebook or paperback ).

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Harnessing Serendipity: a new book featuring 66 collaboration artists

Conferences that Work

We are actors, impresarios, meeting designers, diplomats, teachers, musicians, creative directors, facilitators, management experts, sports team owners, fundraisers, journalists, experiential marketers, retreat leaders, event producers, philanthropists, coaches, and dealmakers!

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Don’t keep me a secret!

Conferences that Work

So, if you’re one of the thousands of people who have purchased my books or the hundreds of clients who have benefited from my meeting design and facilitation services, please don’t keep me a secret! That’s my job, and I have a great track record. Get in touch , and I’ll make your conference better!

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