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5 Reasons I’m Grateful for My Clients After 40+ Years of Consulting

Conferences that Work

Improving Conferences That Work I designed and facilitated my first peer conference in 1992. Conferences That Work: Creating Events That People Love took four years to write. I’m still proud of how well Conferences That Work lays out the fundamental reasons for the importance and value of peer conferences.

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Make the meeting bigger!

Conferences that Work

Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their event marketing. For too long, we’ve equated a meeting’s “success” with its size. What to do?

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Don’t keep me a secret!

Conferences that Work

For over thirty years I’ve been making clients’ conferences significantly better, for about the cost of a conference coffee break. I make conferences better by dramatically increasing attendee satisfaction. I’d argue that hiring me is the most effective and cost-effective way to improve any event.

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Podcast: The Importance of Reconnecting

EventMB

It features testimonials from a diverse group of 21 event industry professionals who share their core reasons for being at the 18th edition of the trade show, the first since the start of the Covid pandemic. The post Podcast: The Importance of Reconnecting appeared first on Skift Meetings.

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Six reasons why unconferences aren’t more popular

Conferences that Work

Events and media consultant Julius Solaris shared at the Unforgettable Experience Design Summit that he was initially very enthusiastic about unconference format events. He thought conferences would eventually adopt unconference models. So, why aren’t unconferences more popular? Here are my six reasons.

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Share information; don’t hoard it

Conferences that Work

But I’m a consultant who has long subscribed to Jerry Weinberg’s Seventh Law of Marketing : “Give away your best ideas” and Credit Rule : “You’ll never accomplish anything if you care who gets the credit”, from his invaluable book The Secrets of Consulting. Share information; don’t hoard it.

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Working with suppliers and practitioners at meetings

Conferences that Work

By “practitioners” I mean the folks who do what the meeting is about; e.g., doctors at a medical event or scientists at a conservation conference. Often, vendors meet with practitioners at a tradeshow, and sponsors (who are usually vendors too) get opportunities to address practitioners.

Meetings 296