Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

EventMB

MARCH 21, 2023

Skift Take: Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 190

Event Marketing Events Marketing Meetings 190

Event Farm

SEPTEMBER 5, 2017

I could keep going, but the point has already been made and accepted: events and experiences are and will continue to be necessary for building business. So why is it that the conversations in the event and experiential marketing space are becoming hackneyed and predictable? What does this mean for event marketing tech?

Event Marketing 207

Event Marketing Marketing Tech Technology 207

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. But Holmen’s data shows that attendance rates are much lower. By definition, hybrid meetings are a mixed bag.

Event Marketing 116

Event Marketing Marketing 2021 Events 116

Attendease

MAY 8, 2023

This is an exciting time to be digging into the event data analytics generated from your events. With so many new tech tools and sophisticated insights, event planners can be very strategic in increasing the ROI from conferences, trade shows, and events. Event analytics can be found in several different places.

Trade Shows 195

Trade Shows Marketing Management Tech 195

Expo Pass

JANUARY 9, 2024

This tool highlights the importance of audience specificity in marketing strategies—that’s where AI data analysis comes in. Creating personalized marketing campaigns using data-driven insights will strengthen the bond between brand and audience, driving conversions. 2023 changed the game for event marketing.

2024 136

2024 Event Marketing Marketing Social Media 136

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

Event Marketing 134

Event Marketing Marketing Social Media Events 134

SmartMeetings

FEBRUARY 26, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Event Marketing 84

Event Marketing Marketing Social Media Advertising 84

InGo

MAY 16, 2024

So these connections: Convert on-site more often because they know others attending Are 19% more likely to have a senior executive/decision-maker title For event marketers looking to drive more growth, referral marketing should be a core strategy. The data shows the outsized impact on registrations, revenues, and ROI.

Marketing 52

Marketing Event Marketing B2B Social Media 52

Planning Pod

MAY 7, 2024

Any seasoned event pro knows that peak seasons, holidays, and popular dates often see high demand, while slower periods often come with struggles to fill available space. Thankfully, dynamic pricing offers a data-driven solution to optimize your business revenue and attract your ideal customers throughout the year.

Venues 88

Venues Marketing Management Events 88

Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

Event Marketing 100

Event Marketing Marketing Tech Events 100

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

SmartMeetings

SEPTEMBER 24, 2019

You’ve set up your data collection points, your attendees have completed surveys and now, in your hands, is what is arguably the most valuable asset to understanding your attendees. It’s easy to forget that the numbers, bytes and bits of data are tangible, real human beings—something Freeman discusses in its report.

Event Marketing 74

Event Marketing Marketing Events Venues 74

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Guidebook

MARCH 6, 2024

Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Marketo Events

JUNE 17, 2019

More often than not, event data is either being forgotten, spread out amongst several tools, or being inputted manually and inaccurately. Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems.

Marketing 167

Marketing Event Marketing Management Event Technology 167

Picatic by Eventbrite

OCTOBER 2, 2020

Through Eventbrite’s simplified marketing tools and data insights, creators can quickly put together an impactful marketing strategy to reach […]. In this time of increasing digital get-togethers, Eventbrite creators are bringing their communities even more opportunities to connect and socialize online.

Marketing 370

Marketing Event Marketing Events Event Planning 370

EventMB

JUNE 28, 2022

This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for.

Tech 165

Tech Marketing Events Event Tech 165

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Eventsforce

JANUARY 22, 2024

It’s back to work, back to normality and for many event planners, a time that can seem challenging and even a little overwhelming. Consider the key data that you rely on in your daily tasks — i.e., that related to clients, venues, vendors, etc. — and organise it in a manner that makes the most sense to you as a user.

Management 112

Management Marketing Technology Event Marketing 112

Event Marketer

DECEMBER 11, 2023

11-15, was hosted inside an intimate brownstone townhouse in Brooklyn, NY, and featured a series of lavish spaces inspired by the social media platform’s holiday trend data, and decked out in twinkling seasonal home décor and furnishings from Anthropologie. The shoppable pop-up experience, open to the public Oct. 6-10 in New York City.

Retail 109

Retail 2024 Social Media Event Marketing 109

StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. The digital era demands personalization.

Event Marketing 52

Event Marketing Marketing Social Media Sustainability 52

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: .

Event Marketing 77

Event Marketing Marketing Social Media Events 77

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Imagine, on the other hand, that you’re asked to do the same for an event.

Marketing 226

Marketing Event Marketing Event Tech Tech 226

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

2021 133

2021 2020 Event Marketing Hotels 133

atEvent

DECEMBER 19, 2018

To help you make the big decisions on how to allocate that budget, we’ve put together a collection of the most revealing and thought-provoking data and benchmarks that are trending in events marketing going into 2019.

2019 79

2019 Event Marketing Marketing 2018 79

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

Event Marketing 149

Event Marketing Marketing Tech Events 149

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

Event Farm

APRIL 28, 2017

At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers. Geofilter Data Event Marketers Should Leverage.

Social Media 200

Social Media Event Marketing Marketing Events 200

InGo

MARCH 29, 2022

Events are chock-full of data collection opportunities for your business. Information from registration, poll and survey responses, and even virtual chats or breakout groups can all provide useful data to inform your next event. But did you know this information can also help your marketing and sales teams?

Marketing 97

Marketing Social Media Speakers Events 97

Eventtia

MAY 31, 2022

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 77

Marketing B2B Social Media Advertising 77

Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

Event Industry News

NOVEMBER 29, 2023

The Association of Event Organisers (AEO) is pleased to announce the appointment of Danielle Beru to the position of membership development & data executive. Beru’s […]

Sponsorships 62

Sponsorships Events Event Design Event Marketing 62

Event Industry News

APRIL 16, 2024

Visitors to London’s largest event venue ExCeL are more likely to be eco-conscious and tech-savvy, according to its latest audience insights data. The insights are provided […]

Tech 62

Tech Social Media Venues Events 62