Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Expo Pass

JANUARY 9, 2024

This tactile marketing provides a more detailed look at upcoming events, creating a stronger impression on buyers. Ethical marketing. Social media has created more than selfies. Consumers are buying directly from social media platforms like Instagram and Facebook. The result is increased conversions.

2024 158

2024 Event Marketing Marketing Social Media 158

Event Marketer

MARCH 28, 2022

But a powerful new subset of social influencers is calling for a paradigm shift. Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. More Social Media Insights: Three Platforms Worth Exploring in the Booming Social Audio Space.

Social Media 142

Social Media Fashion Retail Banking 142

GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Create more engaging experiences at your events.

Social Media 120

Social Media Wireless Events Advertising 120

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media 2023 Speakers Marketing 91

SmartMeetings

FEBRUARY 26, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Event Marketing 84

Event Marketing Marketing Social Media Advertising 84

Attendease

OCTOBER 20, 2023

We’ll explore the behind-the-scenes data of your website, uncovering invaluable insights to enhance its performance. By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result. Let’s get started and make your event truly stand out!

Social Media 307

Social Media Events Marketing Event Marketing 307

Guidebook

MARCH 6, 2024

Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Attendease

OCTOBER 25, 2023

Understanding the impact of social media Launching and maintaining a social media campaign is great, but when it comes to measuring the success of an event at-large, it’s only the beginning. Taking the time to understand the impact of your social media efforts is crucial when reviewing event success metrics.

Social Media 195

Social Media Marketing Events Event Marketing 195

Event Marketer

AUGUST 14, 2024

So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to take its online business into the wild.

Retail 92

Retail Social Media Marketing Events 92

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. Make your event a trending sensation across platforms.

Event Marketing 52

Event Marketing Marketing Social Media Sustainability 52

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: .

Event Marketing 77

Event Marketing Marketing Social Media Events 77

Event Marketer

DECEMBER 11, 2023

11-15, was hosted inside an intimate brownstone townhouse in Brooklyn, NY, and featured a series of lavish spaces inspired by the social media platform’s holiday trend data, and decked out in twinkling seasonal home décor and furnishings from Anthropologie. The shoppable pop-up experience, open to the public Oct.

Retail 114

Retail 2024 Social Media Event Marketing 114

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

Social Media 112

Social Media Tech Venues Event Planning 112

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Harness The Power Of Data & Virtual.

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

Event Farm

APRIL 28, 2017

At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers. Geofilter Data Event Marketers Should Leverage.

Social Media 200

Social Media Event Marketing Marketing Events 200

InGo

MAY 16, 2024

Referral marketing has many benefits — it’s the most effective B2B marketing tactic, word-of-mouth is the top recommendation method, and 81% of U.S. buyers are influenced by friends’ social media posts. The data shows the outsized impact on registrations, revenues, and ROI.

Marketing 52

Marketing Event Marketing B2B Social Media 52

Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

Event Industry News

APRIL 16, 2024

Visitors to London’s largest event venue ExCeL are more likely to be eco-conscious and tech-savvy, according to its latest audience insights data. The insights are provided […]

Tech 64

Tech Social Media Venues Events 64

Expo Pass

SEPTEMBER 10, 2024

Read our guide to event planning for Gen Z to get the inside scoop on the youngest attendees. Gen Z is unique in the history of event attendees. They’re the first generation to grow up with the Internet, and social media and digital platforms run in their veins. Create digital-first events.

Social Media 166

Social Media Sustainability Advertising Education 166

Eventtia

MAY 31, 2022

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 77

Marketing B2B Social Media Advertising 77

SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Imagine, on the other hand, that you’re asked to do the same for an event.

Marketing 231

Marketing Event Marketing Event Tech Tech 231

Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.

Social Media 87

Social Media 2020 Tech Transportation 87

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. How to Use Your Social Media to Extend Your Event’s Reach.

Social Media 54

Social Media 2018 Travel Marketing 54

Attendease

FEBRUARY 20, 2024

Market and promote the event Next, develop a strategic, multifaceted marketing plan to effectively promote your event across channels. Pssst, event marketing software can help with this.) Check out our top 10 strategies for promoting your event on social media.

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

InGo

MARCH 29, 2022

Events are chock-full of data collection opportunities for your business. Information from registration, poll and survey responses, and even virtual chats or breakout groups can all provide useful data to inform your next event. But did you know this information can also help your marketing and sales teams?

Marketing 97

Marketing Speakers Social Media Events 97

Nunify

JANUARY 4, 2022

Here is a collection of statistics to help with your marketing & event strategy for the upcoming year with internal stakeholders.Our team in collaboration with industry experts and research has collated the below data, facts & figure in the following key areas. Event Industry Trends. Virtual Event Engagement.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

EventBank Insights

NOVEMBER 4, 2019

81% of people in the Philippines use social media to send messages every day. 64% of internet users in the Philippines say that what they read on social media influences their purchasing habits. We have the data, but they have the insights. Social Media. What the Data Says. What the Data Says.

Marketing 105

Marketing Social Media Advertising Events 105

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

Social Media 71

Social Media B2B Marketing B2C 71

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

Event Marketing 149

Event Marketing Marketing Tech Events 149